Marketing Intelligence & Research Manager

Miovision is a global industry leading company providing agencies and organizations modern tools to improve today’s traffic problems. We offer solutions that collect multimodal traffic data and uncover actionable insights, helping organizations get more out of their road network. The result: streets capable of moving more people – safely and efficiently – whether they are in a car, on a bus, on a bike or e-scooter, or walking. Since 2005, our systems have counted or assisted more than thirty billion vehicles around the world. With global headquarters in Kitchener, Canada, as well as operations in Germany, Serbia and the United States. For more information, visit miovision.com.

Position Summary

You will play a critical role in shaping our marketing strategy by providing actionable insights and data-driven recommendations. Your primary areas of focus will include market research, competitive analysis, product and brand benchmarking, and consumer behavior analysis. If you are a strategic thinker, data enthusiast, and passionate about leveraging insights to make an impact, we invite you to join our team and contribute to our success.

Key Accountabilities

• Conduct in-depth competitive analysis to assess competitor strategies, positioning, messaging, and pricing.
• Prepare comprehensive reports, presentations, and dashboards to communicate research findings, insights, and recommendations to stakeholders.
• Gather and analyze data from various sources to generate insights on market size, growth potential, and target audience segments.
• Clearly articulate complex data and insights in a concise and impactful manner.
• Analyze consumer behavior and market trends to understand customer preferences, needs, and buying patterns.
• Conduct comprehensive market research to identify industry trends, consumer preferences, and market opportunities.
• Monitor competitor marketing campaigns, promotions, and product launches to identify areas of improvement and potential competitive advantages.

Skills/Qualifications

• Strong analytical skills with proficiency in data analysis, market research methodologies, and statistical techniques.
• Proficiency in using market research tools (Qualitative and Quantitative),, data analytics platforms, and business intelligence software.
• Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree preferred).
• Detail-oriented mindset with a strong commitment to accuracy and quality.
• 2+ years of experience in consumer insights, marketing research, market intelligence, or a similar role.
• Ability to work collaboratively in cross-functional teams and establish effective working relationships.

Perks & Benefits

Note: We have reopened our Canadian and US offices but will continue to offer flexible onsite and remote work options. Our Benefits are designed to reflect this and include:

• Unlimited vacation policy
• RRSP Matching Plan
• Enhanced paternity and maternity leaves
• Virtual fitness classes
• Internet subsidy and a remote work allowance
• Mio-Days: We extend all three-day weekends to four-days and provide a Holiday Shutdown in December
• Comprehensive health benefits starting on day one
• Virtual Healthcare Service providing employees and their families access to healthcare providers 24/7