Head Of Digital Sales

Company Description
Move Beyond! To move people forward in life - We are the people behind Cathay Pacific. We are proud of our Hong Kong heritage but equally proud of the global, diverse workforce that makes us who we are. We are relentlessly driven to create lifetime customer loyalty, value for our shareholders and satisfaction and enrichment for our employees. We are a complex global business, but we are also family. And whether we are in the cockpit or behind a desk, moving cargo, checking our passengers in or ensuring they are safe and comfortable while in the air, we are all one team, focused on delivering one world-class airline operation. Join us and discover just how far you can go!
Role Introduction
Cathay Pacific Airways is looking for a Head of Digital Sales to join the Vancouver Digital Sales department in a salaried capacity. The successful candidate will support the formulation of digital sales strategy and its execution in the region. The role will be designing and driving all the digital sales activities in the region, including campaign management. He/She will work closely with other departments/teams to ensure digital channels are the preferred channels for our target customers. In addition, this position will engage with a number of external partners, to drive commercial and strategic value to Cathay Pacific.
Key Responsibilities
Revenue Generation

• Support Head Office to develop and implement new digital products and ancillary products to leverage emerging market opportunities and drive incremental revenue
• Accountable for revenue target achievement and other supporting KPIs from direct sales channels including CX.com, Mobile applications, Customer Care Department and metasearch directed business
• Instill best practice in campaign formulation and share with other sales offices
• Manage the resource allocation and budge for each campaign.
• Perform daily maintenance of the website including content upload.
• Formulate regional digital sales strategy, annual digital sales plans, and perform execution in the respective markets
• Lead the direct sales activities/campaigns planning, design and execution and participate in projects/ initiatives which help drive direct sales
• Actively source new partnerships and continue to drive commercial value from our existing partnerships
• Maintain regional website content in relation to air related sales campaigns and offers, including but not limited to the setup of campaign pages, promotional codes and other tools

Insights

• Conduct regular reviews of website and funnel performance of the regional locales.
• Identify opportunities to encourage member sales and member sign-in rate among digital channels
• Conduct regular reviews of channel performance with the Regional Head of Business Insights & Analytics on the ongoing results of overall digital sales, direct sales campaigns and external partnerships
• Any other reasonable task as requested
• Work with sales offices and headquarter business units and identify opportunities to improve the travel shopping experience along our digital sales channels
• Develop regional market intelligence in association with competition analysis and consumer trend monitoring in digital sales

People Development and Performance Management

• Lead, support and encourage own team to achieve success
• Build a strong and motivated team, ensuring the right organisational structure and the right people are in place to foster positive team spirit and facilitate teamwork
• Supervise and mentor direct reports, encouraging effective collaboration
• Enhance the employee experience in line with the role level and the internal brand promise
• Demonstrate leadership and lead by example in accordance with Cathay’s core values
• Actively engage with employees to enhance communication and their understanding of department goals
• Develop employees with high potential and identify learning opportunities to ensure appropriate training and development
• Maintain active and ongoing dialogue in relation to employee goals and individual performance

E&A

• Emergency and Accident and Crisis Response responsibilities as required

Requirements
Academic Qualifications

• A tertiary qualification in Business, Marketing, Economics, Communications or related discipline

Knowledge, Skills, Training And Experience

• Must comply with the Company’s mandatory COVID-19 Vaccination policy
• Excellent written and oral communication skills in both English and local language.
• Independent, detail-oriented and able to work under pressure and meet tight deadline
• Good team player and strong interpersonal skills, creative, dynamic and innovative
• Experience in developing and managing successful large scale marketing campaigns
• Good commercial sense, good grasp and understanding of consumer insights.
• 8+ years’ of practical experience in a digital sales & distribution or eCommerce
• Experience in agency management and / or partner management
• Must have the right to live in work in Canada
• Strong leadership skills with the ability to inspire and positively influence employees
• Demonstrable experience in leading regional teams and individuals to achieve success
• Adapts to and embraces constant change
• Demonstrable results in achieving digital sales targets

Benefits
Cathay Pacific Airways is proud to offer eligible employees competitive Compensation & Benefits package, as varied by location, regularly scheduled hours worked, length of employment and employment status as highlighted below.

• Generous Pension Matching Program
• If this position requires a uniform, a uniform allowance will be provided.
• LTD & Basic Life Insurance
• Paid Holiday & Vacation
• Travel Privileges on Cathay Pacific Airways Global Network
• Extensive well-being programs including health, dental, prescription, vision, virtual doctor visits and flexible spending accounts and employee assistance program benefits to help you stay well.

Personal & Application Information
Cathay Pacific Airways Limited is committed to employment equity, supports diversity in the workplace and encourages application from all qualified individuals including women, members of visible minorities, Aboriginal peoples and persons with disabilities. Personal data provided by job applicants will be used strictly in accordance with our personal data policy and for recruitment purposes only. A copy of our Personal Information Collection Statement will be provided upon request by contacting our Data Protection Officer.
We will ensure that individual with disabilities is provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions. Pease contact to [email protected] to request accommodation,