Head Of Marketing Jobs

About Forward Education

Welcome to Forward Edu, a spinoff from an established EdTech company InkSmith with years of industry experience and the financial resources to support scaling growth. We offer the invigorating spirit of a startup, packed with opportunities for personal and professional growth in a high-speed environment.

Our mission is to empower the next generation with purpose-driven STEM education to build a better future. Forward Education's core solution centers around the Climate Action Kit, where students grade 3-12 learn coding and robotics skills while designing and building solutions to real world issues. These projects can be as simple as creating a windmill for green energy or as challenging as building an automated tree seeding vehicle to combat deforestation. Our robotics kits use state-of-the-art technologies to make the process of learning coding and robotics easy, exciting and fulfilling for students and teachers alike.

We believe that STEM education has an important role to play in shaping our future – join us in inspiring tomorrow’s innovators that make the world a better place for everyone.

About you

Our pace of growth brings a lot of change and ambiguity. We thrive on working hard to bring our shared vision to reality. This means that Forward Edu is not the right place for everyone.

Before you apply, consider if you can:

• Make a lasting impact on the world through your work
• Set and achieve ambitious goals to drive success
• Demonstrate initiative, leadership, and commitment to excellence
• Energize our work culture with enthusiasm and a positive attitude
• Thrive in a dynamic environment and adapt to change
• Communicate effectively while embracing diverse perspectives
• Grow personally and professionally alongside a like-minded team

The Role

Forward Education is looking for a Head of Marketing to lead the company's marketing strategy and drive global growth. You’ll work alongside our CEO, Head of Sales and product teams in fine-tuning, optimizing, and managing the implementation of growth strategies across different marketing areas of the business including outbound sales and channel partner support, content creation, SEO optimization, paid advertising, email marketing, conversion rate optimization, and product-led initiatives.

This is a coach/player role. You will be required to both be hands-on executing tactics while leading, mentoring and growing a team of marketers from the ground up. Your initial team will be about four people and will grow as we scale up over the years ahead.

Job Responsibilities:

• Optimize the buyer’s journey from evaluation to conversion, ensuring best in class experience
• Liaise with your peers across Forward Edu to refine processes and consistently grow your impact
• Help grow our database and deepen our relationships with current prospects through a broad range of lead nurture campaigns
• Lead a team of specialists to conduct content, social media, SEO, affiliate, and email marketing
• Develop deep industry expertise in order to create proper audience segmentations and target audience profiles that drive campaign strategies
• Work cross-functionally with our product-led growth (PLG) team to uncover key personas, drive top of funnel, and optimize conversion rates across the funnel
• Work with marketing, sales, and product teams to optimize existing and establish new, cost-effective processes to achieve and exceed our revenue goals
• Building your Forward Edu product and platform knowledge – be a product expert!
• Optimize the effectiveness of existing marketing channels such as emails, social media, website, etc.
• Lead strategy development and execution to drive customer acquisition, engagement, and retention, as well as increase our market share and reach our growth targets
• Track program results, measure program success, and report metrics via Salesforce.com
• Build and manage a successful team while fostering a culture that aligns with and promotes company values
• Making the most of the opportunity to work at an amazing, innovative, and rapidly growing company; have an impact; be involved and do something incredible.

Qualifications:

• Excellent written and verbal communication skills
• Proficiency in Hubspot capabilities and reporting or other equivalent CRM
• Experience in evolving marketing programs based on performance data, feedback from sales and understanding of the business
• 4+ years of experience in a managerial role
• Excellent leadership, communication, and coaching skills
• Bachelor's degree in marketing or related program
• Creative thinker, self-starter, able to work both independently and with cross-functional teams
• Ability to present program strategy and plans clearly, collect and act on feedback from a broad group of stakeholders
• Strong background in campaign development and marketing program execution required.
• Ability to manage multiple projects simultaneously with exceptional attention to detail and flawless execution
• In-depth understanding of analytics tools
• Excellent project management skills, with a demonstrated ability to consistently prioritize and manage deliverables from other stakeholders to deliver quality outcomes on time
• Strong campaign orchestration, message optimization, persona and buying cycle experience
• Demonstrated success in a player/coach role, preferably working in a startup or scale up environment.
• Flexible, patient and able to thrive in a dynamic, ever changing work environment
• Experience building collaborative relations with Sales team
• 8+ years’ experience in B2B Marketing, preferably in a Demand Generation or Integrated Growth Marketing roles

It would be great if you also have:

• Experience using HubSpot or LinkedIn Sales Navigator
• Experience working in an education technology company or an educational institution

Some of our great benefits

• Virtual Health Support
• Weekly “Hour of Learning” to support your professional growth and development
• Competitive compensation
• Employee Assistance Program
• Hybrid work model
• 2 paid “Because We Care” days (pet bereavement, religious holiday, mental health support, etc.)
• Medical, dental, vision and extended health coverage from day one - no waiting period
• $500 Wellness Spending Account
• 15 days vacation to start