Head Of Marketing & Public Affairs

The Head of Marketing and Public Affairs plays a pivotal role in developing and executing comprehensive marketing and public affairs strategies that align with our business objectives, enhance brand visibility; promotes and protect Harbour Air’s reputation; ensure effective communication with key stakeholders; and support revenue growth initiatives. This role is responsible for leadership and innovative thinking that is crucial to guiding our marketing and public affairs team towards achieving our organizational goals.

WORK HOURS:Office hours (weekend and evenings as needed)

LOCATION: Richmond, Vancouver, or Victoria BC

TERM:Full Time Regular

DEPARTMENT: Commercial

Responsibilities

• Monitor legislative and regulatory developments that could affect the organization’s operations.
• Cultivate and maintain relationships with media outlets, journalists, and influencers.
• Stay up to date with industry trends, market dynamics, and competitive landscape to identify opportunities and challenges.
• Lead, motivate, and manage the marketing team, providing coaching, training, and guidance to ensure high performance, productivity and achievement of goals and objectives. Set individual and team targets, monitor progress, and provide regular performance feedback to team members.
• Conceptualize and develop creative marketing campaigns that resonate with target audiences, leveraging various channels such as digital, social media, traditional media, events, and more.
• Oversee the creation of communication materials such as newsletters, reports, and presentations for both internal and external audiences.
• Define key performance indicators (KPIs) and metrics to measure the effectiveness of marketing initiatives.
• Oversee the maintenance and evolution of the brand identity, ensuring consistency across all marketing materials and communication.
• Build and maintain relationships with government officials, regulatory agencies, and relevant stakeholders.
• Develop and disseminate clear and consistent messaging across various channels, including social media, press releases, speeches, and official statements.
• Proactively manage the organization’s reputation by identifying potential issues and developing strategies to address them.
• Monitor campaign performance, analyze data, and provide regular reports to the executive team, suggesting adjustments and improvements as needed.
• Manage crisis communication, handling media inquiries and providing timely responses during challenging situations.
• Monitor public sentiment and media coverage to gauge the effectiveness of communication efforts and adjust strategies accordingly.
• Lead the creation and execution of integrated marketing campaigns across various channels to increase brand awareness, engagement, and customer acquisition.
• Prepare and distribute press releases, media advisories, and other communication materials to promote organizational activities and achievements.
• Utilize market research and data-driven insights to make informed decisions and adapt strategies accordingly.
• Continuously assess budget allocation to optimize spending based on business priorities and campaign performance.
• Manage the budget, allocating resources effectively.
• Develop, communicate, and implement an overall marketing and public affairs strategy in alignment with Harbour Air’s goals and objectives.
• Drive efforts to differentiate the brand in the market and position it as a leader within the industry.

Qualifications

• Proven experience in public affairs, government relations and media relations.
• Proven experience (8+ years) in marketing leadership roles, preferably in the airline or a related industry.
• Strong track record of developing and executing successful marketing strategies that drive growth.

Education

Bachelor’s degree in Marketing, Communication, Business or related fields; Master’s Degree is a plus

Critical Capabilities

• Deep understanding of digital marketing, branding, market research, and campaign development with a focus on customer segmentation.
• Excellent written and verbal communication skills.
• Strong understanding of public policy, regulatory environments, and the political landscape.
• Strategic thinker with a creative mindset and a willingness to experiment with new ideas.
• Exceptional leadership and team management skills with the ability to inspire and develop a diverse team.
• Excellent analytical skills and the ability to translate data into actionable insights.
• Effective communication and interpersonal skills to collaborate with various teams and stakeholders.
• Proficiency in marketing technology tools, analytical platforms and CRM systems.

About Harbour Air Group

Launched in 1982, Harbour Air is North America’s largest seaplane airline. With around 500 employees, it flies more than half a million passengers annually both within BC and to/from Seattle, USA.

Our people are the backbone of our organization, and we are committed to creating a culture that inspires one another to achieve extraordinary success. We have regularly been honored as the recipient of numerous awards including Canada’s Best Managed Companies, BC’s Top 55 Employers, and Canada’s Most Admired Corporate Cultures.

We thank all applicants for their interest, however only those candidates selected for interviews will be contacted.

Harbour Air is an equal opportunity employer, we are committed to Diversity and Inclusion and value a diverse workforce. Together, we continue to build an inclusive culture that encourages, supports, and celebrates the diverse voices of our employees. It fuels our innovation and connects us closer to our customers and communities we serve.

Harbour Air is committed to developing a barrier-free recruitment process and work environment. Accommodations in relation to the job selection process are available upon request. If you require any accommodation, please email [email protected] and we’ll work with you to meet your accessibility needs.