Head Of Marketing (Luxury)

Are you an experienced marketing savant with a creative touch and a passion for the boating lifestyle?

M&P Mercury is looking for a passionate Head of Marketing with an entrepreneurial spirit to join our growing team!

About M&P Mercury

M&P Mercury is a leader in the marine and luxury boating industry. We sell more than just boats; we sell enjoyment, luxury, and quality experiences on the water. With three locations across BC, we pride ourselves on exceptional professionalism and providing our customers with the best boating sales and services experience.

About You

As the Marketing Manager, you will harness your innovative and creative abilities paired with your extensive knowledge of marketing strategies to promote brand awareness and identify new business leads. You are energetic, enthusiastic and excited by the opportunity to help drive business growth using creative techniques and developing captivating content. As the Marketing Manager, you will get to dig your hands into an abundance of exciting projects - every day is a different adventure!

A Day in the Life

• Optimize online and offline properties by designing, updating, and improving M&P Mercury’s website, landing pages, marketing materials, and swag.
• Harness your versed understanding of M&P Mercury’s ideal customer profile to leverage personas, outreach activities, and messaging to our target audience.
• Own M&P Mercury’s marketing presence by executing live and virtual events and maintaining our social media channels.
• Lead by example and inspire your team to show up, own their work, and have fun!
• Act as point of contact for copying, internet services company, and external agencies.
• Identify business development opportunities alongside the sales team by tracking marketing metrics, lead generation, and lead acquisition.
• Own all things marketing – from budget planning to social media management to website management! You’ll get to dive into a bit of everything in this role.
• Establish and enhance M&P Mercury’s SEO and campaign results to refine marketing strategy.
• Lead M&P Mercury’s marketing team by equipping them with the tools and capabilities required to successfully generate inorganic leads.

What You Bring To The Table

• Exceptional analytical and problem-solving skills that allow you to adapt to and tackle any hurdles that come your way.
• Intimate understanding of traditional and emerging marketing channels and their benefits relating to the industry.
• Ability to think creatively and innovatively – you love imagining what the next great campaign might be!
• A positive attitude that inspires others on your team and makes them excited about working alongside you.
• Preference for experience or background in luxury commodity marketing.
• Strong time management, accountability, and organizational skills – you're always on your A-game and can hold yourself to it!

Your Qualifications

• A diploma or bachelor's in marketing or a related field is an asset.
• Excellent software and computer skills that allow you to navigate the website and social media management applications with ease.
• 3+ years of experience owning your role as a Marketing Manager.
• Strong interpersonal skills - you’re a natural communicator and storyteller!
• Great written and verbal communication skills.

It's a Bonus If You Have

• Previous marine servicing, marine retails, or boating industry experience.

What’s in it for You?

In addition to working in an exciting industry with a supportive team, you can expect:  

• Ownership and autonomy to run the Marketing Department and your team.
• Comprehensive health, medical and dental benefits plan after the probation period.
• Competitive compensation.
• Relaxed and fun company culture with team and boating events – we know how to have a good time! 
• Paid vacation time for rest and rejuvenation!
• An abundance of opportunities to develop your skills and advance your career.

Are you on board? We want to hear from you!

Apply today by submitting your resume!

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