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Director Of Content Jobs
Company | Maple (getmaple.ca) |
Address | Greater Toronto Area, Canada |
Employment type | FULL_TIME |
Salary | |
Category | Hospitals and Health Care |
Expires | 2023-07-30 |
Posted at | 10 months ago |
About Maple
- To realize the company’s high-growth mandate, within the first 90 days and in partnership with the VP of Brand & Communications, the Director of Content, will have developed a clear operational and data informed content plan inclusive of a manifesto, always on stream, content pillars, channel strategy and thematic calendar that aligns with the overarching business imperatives and timelines. The integrated content plan will in partnership with the Lifecycle Marketing (LCM) team include email and push, as well as, other owned channels: blog, social and the getmaple.ca website. The content plan will outline key actionable items that will differentiate Maple in the marketplace, drive growth and strengthen the company’s brand awareness and preference across our B2C, B2B and B2I portfolio.
- In the next 12 to 18 months, they will have implemented the appropriate methodology, tools and weekly metrics to build, grow and measure the impact of the owned media content development establishing aspirational yet attainable operational targets to track improvements, strategically allocating resources to maximize ROI, and delivering a results-driven organization that is able to scale with the company.
- Within 90 days, they will have tested 2-3 MVP content driven experiments with clearly articulated goals and metrics in place. The result will be to quickly ship (we value progress not perfection), learn and identify what can be iterated on or scaled.
- Knowledge and proficiency in CMS (Wordpress), organic social with a priority focus on IG and Linkedin, email, and a strong understanding of best practices for creating data-driven editorial blog content.
- Although Maple offers work environment flexibility, this position requires regular in-person presence at our office in downtown Toronto.
- The candidate will have a broad range of content, brand marketing and project management skills. Previous experience working in an agile Sprint environment is an asset.
- Resilient, open-minded and optimistic, the ideal candidate is able to overcome challenges and pivot quickly while inspiring others to operate at a high clock speed. A proven strategic executor with a track record of successfully delivering B2B, B2C and B2I content programs in the market, the ideal candidate actively cultivates a culture that brings excellence to all aspects of operations.
- The ideal candidate will have a minimum of 8-10 years of brand strategy and/or content creation experience gained in startups and scaleups in the health sector or technology-driven organizations with digitally based operations.
- A strategic thinker and strong operator, the Director of Content is able to quickly understand and evaluate the industry, spot trends and opportunities, see the big picture (including understanding the overall marketplace and what is happening in the industry in Canada and around the world), and offer new ways to deliver value and breakthrough thinking when it comes to content creation and owned media growth.
- The candidate possesses a Bachelor’s degree in Marketing, Communications or Business and has deep knowledge of content marketing landscape and content trends.
- Passionate: We believe deeply in our company’s purpose and what we’re trying to accomplish as a team. We want all colleagues to feel passionate about improving access to high-quality healthcare through the power of technology, and to make a positive impact with the work we do, where we work, and in the community.
- Supportive: We’re a diverse community that recognizes and embraces the individual differences of our people. We have fun coming to work and bringing the best out of each other. We value and encourage different and diverse perspectives from all parts of the organization.
- United: We leave our egos at the door and act with humility. We work collaboratively to overcome obstacles that arise, and we’re united in our purpose and bringing our ambitious goals to life.
- Creative: We challenge the status quo of what we think is possible with how we approach our work and projects, celebrating bold thinking. We’re focused on our priorities yet remain agile in how we deliver on our goals.
- Maple Coverage: You’ll get unlimited access to Maple for primary care, and a package of therapy consultations.
- Dedicated Health Spending Account (“HSA”): An additional budget available for you to spend on health-related expenses (e.g. eyeglasses, therapy).
- Paid Health Days: In addition to paid vacation, you’ll receive 10 Paid Health Days for you to use when you’re suddenly feeling sick and unable to work, whether it’s a physical or mental health condition, to attend healthcare appointments and procedures, or if you need to support a loved one with their healthcare needs.
- Dedicated Wellness Budget: Spend your budget on activities that support your physical and mental wellness.
- Professional Development Budget: We encourage all team members to seek opportunities for growth and learning to support professional development. That’s why your Branch Out Budget (“BOB”) is designed to reimburse you for expenses related to any meaningful professional development opportunities.
- Health and dental benefits, insurance: Through our Group Benefits, you’ll get access to dental benefits, extended healthcare benefits for drugs, vision, paramedical coverage (e.g. massage therapists, dieticians, mental health professionals), counseling, health service navigation, life insurance, critical illness and disability insurance, and more.
- Pregnancy and Parental Leave: We support parents who are welcoming a child into their life in a variety of ways, including a Supplemental Unemployment Benefit based on eligibility.
- Location: 225 Richmond St W #201
- Vacation: 4 weeks
- Hiring manager: VP, Brand and Communications
- Start date: July/August 2023
- Job type: Full-time
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