Global Sales Manager – Lab

LCI Education is a diverse learning community of 12 select higher education institutions with 23 campuses on 5 continents, and 2,000 colleagues involved in educating over 20,000 learners worldwide each year.

LCI Education also provides solutions to workforce challenges with adaptive digital learning options and much more. LCI Education harmonizes its programs from one country to the next, promoting greater flexibility and life-ready learning experiences, better control over the quality of its services, and deeper respect for the various cultures with which it works. LCI Education has been named one of Canada’s Best Managed Companies.

Languages Across Borders (LAB) is part of the LCI Education Network which is present on 5 continents and has 23 post-secondary campuses and approximately 2,000 employees who support more than 20,000 students worldwide each year. From one country to the next, LCI Education favors the harmonization of its programs, which makes for greater flexibility, better control over the quality of its services, and deeper respect towards the various cultures it works with.

LAB is an award-winning language school located in Montreal and Vancouver. It is Canadian-owned and operated, providing quality and professional English, French and other language classes for students from more than 95 countries, connecting each and every one to the world with new language capabilities.

Position Summary

The ideal candidate profile for this position is someone who thrives in a dynamic, fast paced and metrics driven environment; enjoys a challenge; possesses a strong achiever mindset and is motivated by ambitious goals.

The Global Sales Manager is responsible for motivating and leading a team of advisors representing the major student markets for LAB Vancouver. Reporting to President of Western Canada and Asia Pacific, the Global Sales Manager is responsible for developing and operationalizing comprehensive and strategic marketing and sales strategies cognizant of target market identification and penetration, competition, country specific and global opportunities, targeted messaging and aligned tactics such as: pricing, advertising, promotions and events, that support the achievement of student recruitment activities within LAB.

Responsabilities

• Strategize, develop and maintains price and promotion details;
• Develop metrics by country to achieve and monitor performance on an ongoing basis. Maintain records to track and follow-up on potential leads;
• Represent the school at major events and with VIP agents both domestically and internationally, to develop relationships and grow diverse country enrolment;
• Motivates a team of advisors to achieve targets and ensure admission advisors are trained in exemplary sales and relationship development techniques ;
• Maintain an understanding of competitive offerings and the market to recommend revision of program offerings and launch of new ones;
• Drive the development and production of effective marketing materials and communication tools (web, pamphlets, etc.) .
• Provide guidance and direction into the social media campaigns for the language school ;
• Daily, weekly, monthly, quarterly, and annual reporting to provide data , for feedback and staff motivation;
• Collaborate with internal stakeholders to continuously improve processes and the branding positioning of LAB both within the domestic and international market ;
• Develop a nimble and creative plan to increase enrolment in the language school. The Montreal campus will be a key target for growth strategies early in this mandate (French academic pathway, corporate language training, summer programming);
• Build strong business relationships with agencies and negotiate all major contracts (in conjunction with the Global Admissions team) ;
• Oversee global agent relations and communications related to language programming;

Key Relationships

• Admissions staff of LAB.
• President, Western Canada and Asia Pacific, LCI Education ;
• Campus leads for LAB Vancouver and Montreal ;
• LCI Admissions and Marketing team ;

Required Qualifications

• Availability to work evenings and weekends in order to participate in events or to communicate with people in different time zones ;
• Previous experience working in a growth orientated sales environment with a demonstrated record of achievement. (minimum 5 years);
• Bachelor’s degree in Marketing , Sales or Business supplemented by relevant and meaningful work experience in a related field;
• Experience with CRM ;
• Command of a third language is an asset (Spanish, Portuguese, Japanese or Mandarin);
• The candidate must be able to travel abroad when required .
• Experience working with recruitment agents (an asset) ;
• An understanding of working in global markets (within the language school sector an asset) ;
• Proficiency in English and French is mandatory ;

Personal And Professional Skills

• Demonstrated leadership capability ;
• Works independently, and effectively, under pressure and without supervision ;
• Ability to establish and maintain a positive relationship with international, local and internal clients and partners;
• Aptitude to be a disciplined leader and ability to take initiative, as required.
• Possesses superior verbal, written and listening skills; a skilled communicator;
• Can-do attitude; team builder and team player;
• Proven skills in cross-cultural communication and understanding ;
• Plan, coordinate, monitor and motivate the activities of others ;
• Relationship builder with the flexibility and finesse to manage by influence ;

Benefits

• Health and wellness program (including yoga classes);
• Hybrid position ;
• Summer hours ;
• Constantly expanding network;
• Group insurance, including EAP and telemedicine;
• Transportation allowance ;
• Continuous training program;
• On-site daycare center;
• International company established for over 60 years;
• Mobile allowance;
• Company located in downtown Montreal, ideal for public transit.
• Retirement savings plan ;

Do you want to contribute to innovative projects in collaboration with teams from all sectors? Do you dream of working for a Quebec-based company with a global reach? Do you want to join a diversified and human team that looks to the future? What are you waiting for? Please note that only selected candidates will be contacted.

LCI Education is an equal opportunity employer and members of the following target groups are encouraged to apply: women, person with disabilities, native people, visible minorities and ethnic minorities. If you are an applicant/person with a disability, you can receive assistance with the screening and selection process upon request.

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