Field Marketing Manager - Segments, Toronto, Canada

At Cisco, we know that technology can connect us, empower us, and drive us. By simplifying powerful technology, we can free passionate people to focus on their mission. As the fastest growing cloud-managed networking team in the world, our products and technology architecture are changing the face of enterprise networking and making cloud-managed IT a reality.

What You Will Do

The Field Marketing Manager – Segments for Canada Field Marketing Team is responsible for developing and enabling our Canada Field Marketing team to drive sustained business growth. This person has a sound understanding and experience managing ABMs, multi-touch strategies, large tradeshows, regional events, roadshows and company events including prioritization and goal setting, overall project management and execution, analysis, and reporting.

Who You Will Work With

This person also understands how to manage the relationship between Sales and Marketing, acting as the liaison between the field and the other departments within the company, specifically in the CANADA theatre. Finally, this role is passionate about driving demand through activities implemented in the field in collaboration with the sales and product teams optimizing these programs over time and delivering measurable return on investment.

• Initiate and lead new live event marketing programs to generate new opportunities from existing or new customers with the ability to build program goals, messaging, communication, and overall event plans with minimal direction through thoughtful and analytical program development.
• Regularly update the Regional Marketing Director on status of Canada Field Marketing Programs/Campaigns/Events with trends, metrics, challenges/solutions, forecasts, and strategy that will drive pipeline growth for Cisco.
• Provide vision and direction for your team, define individual goals, design field marketing programs, and track and analyze metrics/results. Translate global field marketing strategy into team priorities in the region
• Hires, trains, develops and crafts a positive work environment that stimulates marketing creativity and builds a strong team environment for staff members.
• Lead all aspects of overall global field marketing strategy and execution for our local Field Marketing team
• Collaborate across the different business’ leadership, marketing, strategy, product, and sales teams
• Build new pipeline.
• Focus areas for the CANADA team include marketing initiatives that:
• Accelerate and uplift existing deals.
• Increase brand familiarity.
• Engage appropriate counterparts outside of Marketing to gain best-practice knowledge and market trends which enhance our live event marketing programs and campaigns
• Capture new advocates.
• Provides recommendations about budget and revenue opportunities and participates in quarterly budget planning process.
• Provide coaching and mentorship to team members, giving regular feedback and helping shape and define team and individual goals and expectations, as well as individuals’ professional and career growth.

Who You Are

• A Leader . You commit to earning our team’s trust every day through your actions and visibility. People follow your guidance and want to try new things with you.
• Results and Metrics Driven. You are resilient, optimistic, and passionate about our business results while never compromising customer, partner, and team relationships. You hold people accountable and focus on work that drives our long term goals.
• Strategic Mind. You understand the broader business strategy and objectives, and can find opportunities of alignment with your own work and propose projects and programs.
• Career Advocate. You invest in your team’s growth and development. You connect personally and commit to making work significant and fun.
• Communicative. You communicate broadly and often, providing clear purpose, direction, goals, and measures. You practice openness and care personally about each member of our team and empathize with their needs and concerns.
• Fiercely Collaborative. You take an organization-level view and are equally invested in the success of others. You invite and act on different points of view. You quickly establish trusting relationships.

Qualifications

• Can communicate successfully across all levels, from individual contributors to executive staff
• Ability to travel up to 25%, internationally
• Consistent track record of building successful partnerships with marketing and sales leadership to craft effective programs that are metrics driven in their approach
• Creativity: pushes “beyond” to build something fresh and enables team to do the same
• Hire will need to work in Toronto and can work a hybrid schedule
• 8+ years of work experience, with a minimum of 5 years of marketing expertise (field marketing preferred), with 2+ years of experience managing a team
• Ability to prioritize across multiple priorities

Why Cisco

#WeAreCisco, where each person is unique, but we bring our talents to work as a team and make a difference powering an inclusive future for all.

We embrace digital, and help our customers implement change in their digital businesses. Some may think we’re “old” (36 years strong) and only about hardware, but we’re also a software company. And a security company. We even invented an intuitive network that adapts, predicts, learns and protects. No other company can do what we do – you can’t put us in a box!

But “Digital Transformation” is an empty buzz phrase without a culture that allows for innovation, creativity, and yes, even failure (if you learn from it.)

Day to day, we focus on the give and take. We give our best, give our egos a break, and give of ourselves (because giving back is built into our DNA.) We take accountability, bold steps, and take difference to heart. Because without diversity of thought and a dedication to equality for all, there is no moving forward.

So, you have colorful hair? Don’t care. Tattoos? Show off your ink. Like polka dots? That’s cool. Pop culture geek? Many of us are. Passion for technology and world changing? Be you, with us!

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.