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Digital Marketing Officer

Position Overview

The role of the Digital Marketing Officer will be to guide Alexander College’s marketing efforts in the countries that are assigned. The Officer will work closely with the Web and Online team and the Marketing (Enrollment and Academic Advising) team to enter new markets and maintain current markets for enrollment purposes. The Officer will build and maintain the College’s online brand presence by developing online marketing strategies, campaigns, plans, and tactics using a variety of marketing tools to enhance awareness, engagement and understanding of the College’s programs and benefits.

Reporting Relationship

Reports to the Digital Marketing Manager

Employment Type

Full-time (37.5 hours), Permanent

Work Week

The Digital Marketing Officer is expected to work during regular business hours, Monday to Friday.

LOCATION:

This position may require travel between Burnaby campus and Vancouver campus.

Education & Experience Requirements

• Experience with customer relationship management systems (CRM), data management, data analysis, email marketing, inbound marketing (SEO), paid social ads, market research and project management
• Post-secondary education, Bachelor of Business/Commerce Degree with Marketing concentration is preferred
• Knowledge of the BC College and University system
• Minimum of 2 years work experience working in a similar role
• International business or education experience

Qualifications

• Native or bilingual proficiency in English
• Experience using marketing automation platforms, such as HubSpot and Zapier
• Strong familiarity with website analytic tools, such as HubSpot and Google Analytics
• Ability to multitask and effectively handle multiple projects and tight deadlines  
• Strong analytical skills, with the ability to analyze data and provide insights to improve digital marketing efforts
• Strong familiarity with Microsoft Office, and digital marketing platforms such as Facebook ads manager, Google Ads and LinkedIn Campaign Manager
• Excellent verbal and written communication skills for internal team presentation and reports
• Excellent team-working capabilities
• Ability to maintain professionalism and cordiality when working with others
• Strong ability to take initiative and complete tasks as assigned with minimal supervision

Responsibilities

• Perform other duties as assigned by the Digital Marketing Manager
• Work with Digital Marketing Manager to determine marketing goals, plans, and budgets
• Implement and monitor SEO strategies to improve website visibility and drive organic traffic
• Assist in maintaining the accuracy of publications, website, and other content
• Manage and maintain data dashboards for each market and digital marketing platforms to track performance and optimize marketing strategies
• Assist in developing marketing strategies
• Develop and execute paid social media campaigns, such as Facebook or Instagram advertisements, and then monitor and analyze the performance of these campaigns
• Develop and prepare monthly marketing reports on a regular basis
• Monitor, analyze and optimize the current CRM/marketing campaign operations
• The Digital Marketing Officerwill work with the Web and Online team and the Marketing/Enrollment Team
• Participate and produce content for email marketing campaigns
• Monitor and analyze both marketing and sales funnel to identify bottlenecks
• Conduct marketing and sales research to improve marketing campaigns and sales follow-up efficiency
• Maintain and optimize CRM database and other marketing automation tasks
• Coordinate with in-house web and online team and marketing teams in different regions to develop brand awareness campaigns
• Provide CRM training to other departments as necessary

How To Apply

If you are interested and you would like to apply, please visit our careers page for the full position description: https://alexandercollege.ca/about-us/careers/ and e-mail your cover letter and resume with the e-mail title being  “[Your Full-name] _Digital Marketing Officer 2023”.  In your cover letter, be sure to tell us what you would bring to this team and why you’d be perfect for this role. Only shortlisted applicants will be contacted. No phone calls please. Thank you!

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