Digital Communications Specialist (7930) Jobs

JOB INFORMATION

Requisition ID: 7930

Number of Vacancies: 1

Department: Marketing and Customer Experience (20000003) - Digital Communications (30000007)

Salary Information: $70,725.20 - $88,415.60

Pay Scale Group: 7SA

Employment Type: Regular

Weekly Hours: 35 Off Days: Saturday and Sunday Shift: Day

Posted On: June 22, 2023

Last Day to Apply: June 28, 2023

Reports to: Manager, Marketing

The Toronto Transit Commission (TTC) is North America's third largest transit system and has been recognized as one of the top places to work in the GTA. Guided by a forward-thinking strategic plan, the TTC's vision is to be a transit system that makes Toronto proud. The TTC's recruitment efforts are directly aligned to its mission of providing "a reliable, efficient, and integrated bus, streetcar and subway system that draws its high standards of customer care from our rich traditions of safety, service and courtesy."

General Accountability

Supports the continued improvement of the Toronto Transit Commission's social media channels (Twitter, Instagram, Facebook, etc.); plans and implements social media campaigns and marketing initiatives; and designs, writes and edits copy for the Toronto Transit Commission's social media accounts and other digital channels.

Key Job Functions

• Assists with updates to website and/or other digital channels as needed
• Ensures content, images and documents are accessible as per WCAG (Web Content Accessibility Guidelines)
• Works with others to develop accurate and appropriate social media content, and advises on/develops social media content
• Writes, edits and posts content for social media channels
• Identifies, analyzes and interprets social media metrics, and establishes key performance indicators for social media channels
• Candidate will be required to participate in the TTC Customer Service Ambassador Program.
• Adept at using an iPhone to film on-site content at various locations and using tools like CapCut and KapWing to edit in a fast-paced environment
• Demonstrates behaviours that support diversity, inclusion, and a respectful work and service environment that is free from discrimination and harassment. Helps to remove barriers and accommodate employees and customers (within their area of responsibility) in accordance with TTC’s commitments and obligations under the Ontario Human Rights Code (OHRC) and Related Orders, the Accessibility for Ontarians with Disabilities Act (AODA), and TTC’s policies.
• Works closely with the Manager, Digital Communications and other internal teams to ensure seamless transition of organization-wide initiatives from print or other digital channels to social media
• Provides creative strategy, initiative and support for continuing improvements to the TTC’s Twitter, Facebook and Instagram channels with an opportunity for TikTok in the future
• Researches, identifies and proposes implementation strategies for emerging social media platforms and trends
• Monitors engagement with the TTC’s social media accounts, provides responses to questions/comments, and/or directs comments to appropriate internal departments

Skills

• Demonstrate appropriate and effective interpersonal communications through various media
• Communicate in a variety of mediums
• Plan and organize activities / projects to meet section and organizational goals
• Use office technology, software and applications
• Apply analytical skills

Education and Experience

• Extensive experience in creating, executing and measuring social media campaigns for Instagram, Facebook and Twitter
• Experience developing social media content strategies/plans and coordinating content/input from multiple content contributors
• Extensive experience analyzing, interpreting and optimizing account settings and metrics for Facebook, Instagram and Twitter
• Completion of a post-secondary college diploma or university degree in a related discipline (Communications, Web Design, Interactive Multimedia) or a combination of education, training and experience deemed to be equivalent
• Extensive experience in social media content planning, development, metrics, data analysis, and design
• Several years of directly related experience in creating and managing social media video content and/or accounts
• Extensive experience writing and editing content for a variety of social media channels

Additional Requirements

• Proficient use of Microsoft Office suite, including Excel
• Experience using third-party social media monitoring tools is an asset
• Knowledge of accessible communications best practices
• Must have or rapidly acquire a comprehensive knowledge of the Ontario Human Rights Code and Related Orders including disability accommodation and accessibility requirements pertaining to passengers and employees.
• Ability to work independently or as part of a team, with initiative and/or direction, and to strict deadlines
• Experience using content management systems to post and update content on websites or other digital platforms is an asset
• Solid understanding of editing software such as CapCut, Kapwing, with a general ability of Adobe Creative Suite (Photoshop, Illustrator, etc.)

The TTC is committed to upholding the values of equity, diversity, anti-racism and inclusion in the delivery of its services and in its workplaces. The TTC is committed to fostering a diverse workforce that is representative of the communities it serves at all levels of the organization, and supports an inclusive environment where diverse employee and community perspectives and experiences bring value to the organization. The TTC encourages applications from all applicants, including members of groups with historical and/or current barriers to equity, including but not limited to, Indigenous, Black and racialized groups, people with disabilities, women and people from the LGBTQ(IA+) community. The TTC values and supports an inclusive and barrier-free recruitment and selection process. Accommodations for applicants are available upon request throughout the recruitment and selection process, including for those who identify as having a disability. Please contact Talent Management at (416) 393-4570. Any information received related to an accommodation will be addressed confidentially.

The TTC’s policy prohibits relatives of current TTC employees from being hired, assigned, transferred or promoted into positions, where there is a conflict of interest due to a relationship. Should you be selected for an interview, you will be required to disclose the name, relationship and position of any relative who is a current TTC employee.

We thank all applicants for their interest but advise only those selected for an interview will be contacted.