Digital Marketing Coordinator Jobs

Are you able to develop modern marketing strategies and establish and utilize metrics to identify and reach target customers? We are looking for a dynamic and energetic marketing coordinator to help us grow our online presence and online sales. To ensure success, the Digital Marketing Coordinator should possess efficient time management and great creativity with a keen interest in creating and implementing cost- effective marketing campaigns.

Main Duties:

Foster community engagement and schedule content posting with our brand and products across various social media various platforms (Twitter, Instagram, TikTok, Wechat, RED Booklet etc.)

Monitor and engage with potential and existing customers through social media and other media to increase customer loyalty and engagement and to respond to inquiries

Proactively analyze community activity to identify areas for incremental improvement in content and engagement using available data

Collect and analyze metrics to identify trends and themes, optimize program strategy and content and prepare reports

Evaluate the characteristics of our store products and create digital marketing and sales promotion strategies accordingly

Create and conduct surveys on public opinions and customers’ experience and feedback to pinpoint our customer’s interests and issues and to incorporate them into future strategies

Expand our digital marketing presence by creating our mobile app and analyzing user data and user feedback

Develop social media content calendar (one month in advance)

Set up and support live streaming sales events

Analyze viewers’ comments, reviews and communication interactions collected through our store app, social media, websites, etc. and recommend a standardized process to improve customers’ online shopping experience

Requirements:

Excellent organizational and project management skills with the ability to prioritize assignments.

A university degree or college diploma in a marketing related field or equivalent work experience with social media platforms and social media marketing is required.

App development experience is strongly preferred

Experience in promoting sales on a live streaming platform is strongly preferred

Previous retail experience is an asset

Strong data and analytical skills to make data informed decisions