Digital Marketing Lead Jobs

We come to work every day to make the world a better place.
We embrace a culture of belonging in the workplace. No matter who you are, where you’re from, how you think, what you believe in, or whom you love, we welcome your application. We all come from different backgrounds and different walks of life, bringing in unique perspectives and experiences. We encourage applications from 2SLGBTQ+, Black, Indigenous, and People of Colour (BIPOC), women, newcomers to Canada, and people with disabilities. If you require any accommodation in the application and interview process, please let us know (including different materials or otherwise).
About EfficiencyOne
Our core values are Integrity, Innovation, and Partnership.
EfficiencyOne is a leading efficiency enterprise. We work with a number of outstanding partners to supply cost-effective energy efficiency and carbon mitigation services in Nova Scotia and beyond.
We transform the way people use energy. Together, we help people achieve their energy goals, save money, conserve resources, improve well-being, and combat climate change.
Investing in energy efficiency comes with many benefits-lower heating bills, more comfortable spaces, new jobs in your community, and a smaller overall carbon footprint.
To date, our work has achieved over $4 billion in energy savings and contributed to 22% of Nova Scotia’s GHG emission reductions. If there’s a better way to improve energy efficiency, we’ll find it. Find out more about how we are making an impact here:https://www.efficiencyone.ca/impact/
Why You’ll Love Working Here

• Wellness initiatives and fitness challenges hosted throughout the year.
• Career growth and professional development opportunities
• An awesome benefits package that starts on day one and a competitive salary
• An engaging, fun, and inclusive work environment
• Being part of a team and contributing to Nova Scotia’s goal of 2050 net-zero carbon
• A culture that understands there is life outside of work and cares about their employees.

Do you want to be part of an organization that has an ambitious plan to support the transition to net zero by 2050, and help to build a thriving, resilient future for Nova Scotians – then you belong here!
The Opportunity
TheDigital Marketing Leadworks primarily in partnership with marketing and program team members to develop and execute digital marketing strategies to increase program participation and customer engagement. They are responsible for ensuring an excellent customer experience in the digital space, driving program participation, and supporting any projects in the digital space.
The job requires the incumbent to be a strategic leader, self-motivated and detail-orientated with effective project management skills for the completion of projects on time and within budget. In addition, the role involves using innovative ideas to generate digital marketing strategies, initiatives, and programs.

• Responsible to understand Canadian Anti-Spam Legislation (CASL) laws and ensure Efficiency Nova Scotia email campaigns are compliant and ensure customer data use processes are followed and compliant with Canadian Anti-Spam Legislation (CASL) requirements and collaborate with Privacy Officer for any breaches or updates, etc.
• Responsible to maintain website governance documents and procedures and acting as a resource for all EfficiencyOne website functionality and asset governance working with the IT team as required regarding website migration, security, hosting, etc., while maintaining excellent digital citizenship.
• Responsible for managing EfficiencyOne search engine marketing (SEM) campaigns and partnerships with media and creative suppliers who manage day-to-day activities.
• Responsible to support the team in email marketing efforts including email development; email execution; Marketing Cloud user management/training; strategy; Marketing Cloud email journeys; reviewing post-campaign reporting and insights, comparing the results against key performance indicators and ROI, and making recommendations for future campaigns, while working with Information & Analytics team.
• Responsible to manage EfficiencyOne’s digital assets and websites, including but not limited to content updates, user management, troubleshooting, development of new assets and standard updates, ensuring customer-first processes to site experience, overseeing the general health of sites, and working closely with the digital agency of record to strategize updates, oversee wireframe/design/development stages for medium to major updates and completely new builds for sites and tools.
• Responsible for analyzing data across different platforms and reports to help the marketing team make better data-driven decisions.

What Will Help You Succeed?

• Proficient with all Microsoft Office software (Excel, Word, PowerPoint, Outlook, Teams) and Salesforce CRM software.
• Developing digital marketing strategies and implementing successful digital marketing initiatives.
• Minimum three (3) to five (5) years of relevant experience in the following:
• Google Analytics, Google Ads, Google Tag Manager, and email deployment software; (salesforce marketing cloud would be considered an asset)
• University degree or Community College diploma in Marketing, Communications, Public Relations, or equivalent combination of education and work experience.
• The ideal candidate should have the ability to maintain a high degree of confidentiality, diplomacy & discretion.
• Managing and maintaining websites (user management, training, word press content updates (working with WordPress would be considered an asset).

What to expect in your first several weeks on the job:
In The First Week, Expect To

• Training in software – Basecamp, SharePoint, Fresh Ticket.
• Read program materials, company information (SharePoint materials), and past Annual Reports to get familiar with Efficiency Nova Scotia.
• Meet the marketing team, go through the training and onboarding process by meeting with other departments, learning about Efficiency Nova Scotia.
• Training and time to read marketing plan and work plan.
• Meet our agency partners and get familiar with current brands and campaigns.

In The First Month, Expect To

• Work with agency partners and execute marketing plan campaigns and projects.
• Work closely with Marketing Manager to train and learn how to execute projects.
• Job shadows other teammates to learn about their roles and responsibilities.
• Participate in weekly marketing team huddles and review the work plan.
• Work closely with Program Managers to learn the program and projects.
• Training and time to read marketing processes.
• Be assigned projects with the goal to get familiar with programs, campaigns, and marketing plans.

In The First Three Months, Expect To

• Work closely with Information and Technology to learn website governance, security, and policies.
• Work closely with Information and Analytics to learn data and reporting.
• Producing reports of completed projects, and upcoming projects including creative snapshots, timelines, and results.
• Work with your manager to develop individual learning/development goals.
• Participate in team meetings and agency partner meetings.
• Managing budget forecasts and approving invoices.
• Work closely with Digital Agency to learn the details of the website.
• Training as needed on Marketing Cloud.
• Perform core duties independently.

If you do not have all the qualifications listed above, we encourage you to apply anyway!
If you would like to be considered for this opportunity, please submit your resume and cover letter, clearly articulating how you meet the above-noted qualifications. Applications can be submitted in confidence to Nicole Durdle at the link below.