Assistant Manager, Digital Marketing

Job Overview:

Toys R Us Canada is hiring an Assistant Manager, Digital Marketing. This opportunity will allow you to work within some of the most exciting categories of business, retail, and Toy, Baby and launching a new home brand, rooms + spaces, opening summer 2023.

The Assistant Manager, Digital Marketing supports the marketing team with a specific focus on digital and media, working with our agency partners, vendors, and internal colleagues and partners to execute our digital marketing strategy and support our digital mandate. He/she will drive our company's digital marketing efforts and optimize campaigns to achieve maximum performance and return on investment (ROI).

You will play a crucial role in developing and implementing effective marketing strategies across various online channels to attract and convert customers.

Key Responsibilities:

• Analyze marketing data and key performance indicators (KPIs) to identify trends, insights, and areas for optimization. Continuously monitor and evaluate campaign performance to ensure goals are met.
• Other duties and projects as assigned.
• Generate regular reports and presentations to communicate campaign performance, insights, and recommendations to stakeholders.
• Collaborate with cross-functional teams, including creative, content, and web development, to create compelling and effective marketing assets.
• Develop and execute comprehensive performance marketing strategies across multiple online channels, such as search engine marketing (SEM), paid social media, display advertising, affiliate marketing, and email marketing.
• Understand and drive analysis to prove the efficacy of media buying strategies for KPIs (LTV, MRR, CAC, ASP, etc.)
• Directly manage the relationship with partner digital agencies and digital media channels such as Google, Facebook, etc. to drive results and thought leadership through strategic partnerships.
• Conduct in-depth keyword research, competitive analysis, and audience segmentation to inform campaign targeting and messaging strategies.
• Manage consumer journey, and continuously optimize in pursuit of ever +ROI.
• Build and lead a high-performing team as well as extended internal & external agency relationships.
• Stay up to date with industry trends, emerging technologies, and best practices in performance marketing. Share insights and recommendations with the team to drive innovation and continuous improvement.
• Define, develop, and manage a performance marketing roadmap including A/B tests, incrementality tests, and spend scaling tests on campaigns online and offline.
• Monitor, measure and report on campaign performance, budgeting, and conduct ad hoc analysis to refine strategies.

Qualifications:

• Strong attention to detail and a commitment to quality.
• Self-motivated and proactive, with a passion for driving results and continuous improvement.
• Experience with A/B testing, conversion rate optimization (CRO), and landing page optimization.
• Strong communication and presentation skills, with the ability to effectively convey ideas, insights, and results to stakeholders.
• Creative and strategic thinker, with a customer-centric mindset.
• Proven work experience as a Performance Marketing or in a similar role, with a track record of driving successful digital marketing campaigns.
• Strong analytical skills and proficiency in data analysis tools, with the ability to translate complex data into actionable insights.
• Bachelor's degree in marketing, business, or a related field. Advanced degree is a plus.
• Excellent project management skills, with the ability to prioritize tasks, manage multiple projects simultaneously, and meet deadlines.
• In-depth knowledge of performance marketing channels, platforms, and tools, such as Google Ads, Facebook Ads Manager, Google Analytics, and email marketing platforms.

Toys”R”Us is an Equal Opportunity Employer and offers reasonable accommodations to job applicants with disabilities throughout the recruitment process. Applicants under consideration for employment will be contacted to participate further in the recruitment process. If you are contacted and you require any accommodation in the recruitment process due to a disability, please indicate this and we will work with you to meet your reasonable accessibility needs.