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Marketing Coordinator Jobs
Company | Virtek Vision International Inc. |
Address | Waterloo, Ontario, Canada |
Employment type | FULL_TIME |
Salary | |
Category | Internet Publishing |
Expires | 2023-08-16 |
Posted at | 9 months ago |
Company: Virtek Vision is a provider of precision vision-based templating and inspection solutions serving customers in the aerospace, prefabricated construction, transportation, manufacturing, and heavy equipment industries.
- Manage social media channels, including content creation, scheduling, monitoring, and engagement with followers. Identify and collaborate with relevant influencers to amplify brand messaging and reach target audiences.
- Support the planning and execution of public and media relations activities, including press releases, media outreach, and maintaining relationships with key media contacts.
- Work closely with the marketing and sales teams to develop and execute sales/partner enablement programs, including training materials, collateral, presentations, and sales support tools.
- Support brand awareness activities by ensuring consistent brand messaging and visual identity across all marketing materials and channels.
- Collaborate with the marketing team to develop and implement digital campaigns across various platforms, ensuring consistency and alignment with overall marketing objectives.
- Coordinate tradeshow and event logistics, including booth setup, promotional materials, giveaways, and coordinating with event organizers and vendors. *some travel required.
- Maintain and update the company's website content, ensuring it is up to date, user-friendly, and aligned with marketing objectives.
- Monitor and analyze marketing performance metrics, providing regular reports and recommendations for optimization and improvement.
- Contribute to video animation projects, including script development, storyboarding, and coordination with external vendors or internal creative teams.
- Assist in the creation of compelling and engaging content, such as blog posts, articles, case studies, and whitepapers, to drive brand awareness and thought leadership.
- Experienced in use of CRM and Marketing Automation systems strongly preferred.
- Strong attention to detail and ability to copyedit, proofread, and revise communications.
- Excellent project management and organizational skills, with the ability to meet deadlines and manage multiple projects simultaneously.
- Strong understanding of marketing strategies, brand awareness, and market research.
- 3-5 years proven experience as a Marketing Coordinator or similar role, preferably in a fast-paced environment.
- Excellent verbal and written communication skills
- Bachelor's degree in Marketing, Business, or related field
- Proficiency in graphic design and video and animation storyboard creation and editing software experience is preferred.
- Creative thinking and problem-solving skills, with a focus on delivering innovative marketing solutions.
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