Marketing Coordinator - East Side Mario's

Recipe Unlimited Corporation is Canada’s leading full service restaurant company. Home to such iconic brands as Swiss Chalet, Harvey’s, St.Hubert, The Keg, Montana’s, Kelseys, Bier Markt, East Side Mario’s, Landing Group, New York Fries, the Burger’s Priest, The Pickle Barrel & Catering, State and Main, Elephant and Castle and Original Joe’s. With this diverse portfolio of restaurants our Home Office Teammates have the opportunity to work on a wide variety of some of the most popular, well-loved brands in Canada. Variety isn’t the only thing we offer – we are passionate about our industry, we celebrate and support diversity of thought, we are innately curious and encourage our Teammates to take ownership. Above all else, we believe in doing the right thing for our people, our communities and our planet.

Reporting directly to the Director of Marketing for East Side Mario’s, the Marketing Coordinator for East Side Mario’s will be responsible for supporting the team through executing a variety of marketing activities. The Marketing Coordinator will have a special focus on all digital activations including CRM, both paid and organic content for campaigns while maintaining website, ecomm and aggregator menu updates to help drive top line results for the brand. This coordinator will also support the team with the Mini Mario’s program, budget management, supporting the brand manager with print and distribution projects as well as local restaurant marketing. The ideal candidate will be detail oriented, have a keen eye for compelling creative and be a good communicator as they will be required to liaise with a variety of stakeholders including franchisees, cross functional teams and external vendors.

What you will do in this role

• Lead brand communications to the field including but not limited to b-weekly newsletters
• Assist with the the East Side Mario’s robust kids program
• Support Director with invoicing and budget management
• Support team with ongoing events including but not limited to conferences and the annual pasta challenge
• Support the development of the creative strategy, advertising plan and creative executions working with the ad agency and/or internal team
• Create assets for both paid and digital marketing campaigns including the management of social media platforms
• Lead and oversee local restaurant marketing initiatives including new store openings and renovations
• Aide in the assistance of creating CRM calendars through conception, to execution to analysis
• Work collaboratively with other Recipe marketing and central teams to maximize synergies across brands and departments
• Ensure all website, ecomm and aggregator menu updates are applied

What we are looking for from you

• Ability to evaluate and provide constructive feedback to teammates
• University degree, bonus points for BBA or BComm
• High level of creativity with the ability to effectively produce innovative and original ideas
• Excellent verbal and written communication skills
• Minimum 5 years of experience in Marketing field, bonus points for experience in the Hospitality, Food & Beverage and/or Retail industry
• Excellent time management skills with the ability to manage multiple projects simultaneously while meeting tight deadlines
• Possess high degree of emotional intelligence
• Brand Management background, bonus points for CPG, Retail etc.
• Fact based decision making with exceptional analytical and strategic thinking skills

What’s in it for you?

• You’d be a part of Canada’s largest full-service restaurant company that leads the industry in size and innovation
• Industry-leading benefits, wellness programs, and total rewards programs
• A welcoming, fun and safe work environment founded on respect
• Career advancement opportunities with a company that owns some of Canada’s most iconic restaurant brands
• You’d be joining a close-knit, innovative team of creative and energetic go-getters
• 20% associate discount dining card and monthly dining allowance valid at participating Recipe brands

Recipe is committed to providing a diverse, equitable and inclusive workplace. Celebrating people, being passionate and curious, owning it, and doing the right thing are the values that guide how we build our teams, support our franchisees and create a company that unlocks the full potential of everyone.

Recipe is dedicated to providing accommodations in accordance with applicable human rights and accommodation legislation. For individuals that require accommodations please contact [email protected].