Digital Marketing Coordinator Jobs

We are a team of passionate medical and technological innovators on a mission to improve patient treatment and outcomes with cutting-edge medical devices like the FloPatch. FloPatch is the world’s first wireless Doppler ultrasound system designed to support the clinical management of critically ill patients. The wearable sensor enables real-time functional hemodynamic monitoring for patients requiring cardiopulmonary and fluid resuscitation.

We are looking to add a Digital Marketing Coordinator who will be responsible for creating, executing, and managing digital content marketing campaigns for the Flopatch. This role will work closely with our team to develop a content strategy that supports our company's goals and objectives with a primary focus to create digital content that educates and informs customers about the benefits and features the Flopatch.

Responsibilities:

• Conduct research on industry trends and competitor activity to stay up-to-date on market developments and adapt content strategy accordingly.
• Develop and implement a digital marketing strategy that aligns with our organizational goals and objectives.
• Create high-quality content for our website, blog, social media channels, email marketing campaigns, and other digital marketing channels.
• Assist with the design and development of a variety of digital projects, monitoring their progress and impact.
• Analyze and report on the effectiveness of content marketing campaigns, using data to make data-driven decisions to improve future campaigns.
• Assist in maintaining the website, ensuring it is updated, user-friendly, and optimized for conversions.
• Coordinate and manage our social media profiles, ensuring engaging and consistent content is delivered.
• Manage relationships with external vendors to ensure high-quality and timely execution of marketing programs.
• Coordinate with advertising and media experts to improve marketing results.
• Optimize content for search engines and use SEO best practices to improve organic search rankings.
• Develop and oversee email marketing campaigns, tracking their success and making improvements as needed.
• Work with the marketing team to develop and execute paid digital advertising campaigns.

Qualifications and Education Requirements:

• Bachelor's degree in Marketing, Communications, or related field.
• Excellent writing and editing skills with experience creating content for multiple digital platforms.
• Ability to interpret digital marketing data and translate it into actionable strategies.
• Minimum of 3 years of experience in digital marketing, preferably in the medical device or healthcare industry.
• Excellent communication and collaboration skills with the ability to work with cross-functional teams.
• Proficiency in digital marketing software and platforms, such as Google Analytics, CRM systems, and content management systems.
• Proven experience coordinating successful digital marketing campaigns.
• Strong analytical skills with experience using data to make data-driven decisions.
• Strong understanding of SEO, PPC, social media marketing, and email marketing.
• Graphic design & HubSpot experience is a plus
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.

We wish to thank all applicants, however, only those selected for an interview will be contacted directly. If you are selected to participate in the recruitment process, accommodations are available upon your request to meet your accessibility needs.