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Digital Marketing Coordinator Jobs
Company | Monos |
Address | Vancouver, British Columbia, Canada |
Employment type | FULL_TIME |
Salary | |
Expires | 2023-07-01 |
Posted at | 11 months ago |
About
Monos is a Canadian-based, sustainability-focused travel and lifestyle brand, offering premium luggage and travel essentials at accessible prices. Inspired by the Japanese concept of mono no aware, the profound appreciation of beauty in fleeting moments, we emphasize the joy of the journey. As a member of 1% for the Planet, and one of the first luggage brands to be Climate Neutral Certified, we are committed to taking action to protect the places we love. With big plans for the future including purpose-driven product launches, brick and mortar retail locations, and establishing ourselves as leaders in the travel industry in an ever- changing world, we’re looking for passionate, skilled, and driven individuals to join our team. If this sounds like you, we’d love to get to know you!
Digital Marketing Coordinator
The Growth Marketing team is looking for a skilled and ambitious growth marketer to help fuel Monos’ rapid growth across email/SMS, paid social, and paid search.
Responsibilities
- Stay up to date with digital marketing trends, best practices, and industry developments.
- Generate ideas and support on execution of A/B testing across channels.
- Support with product catalog management and feed optimizations across Google Merchant Centre and Meta Commerce Manager.
- Support in the creation of performance reports and present actionable insights to the marketing team, highlighting areas for improvement and growth.
- Set up campaigns, ad groups, and ads across our digital advertising channels including paid social (Meta, TikTok, Pinterest, Reddit, Twitter) and paid search (Google and Bing).
- Conduct keyword research of paid search campaigns to ensure alignment with landing page content and customer search intent.
- Assist the Growth Marketing team by working with our internal Creative and Ecommerce teams to develop creative briefs.
- Execute email and SMS marketing campaigns according to briefs including audience segmentation and scheduling.
Skills
- Experience email marketing platforms such as Klaviyo or MailChimp.
- Strong analytical skills and an ability to use data to drive decision-making. Must be proficient with Google Sheets/Microsoft Excel.
- Team player who loves to collaborate on solutions.
- 1-2 years of digital marketing experience with a focus on Meta Ads and Google Ads.
- Familiarity with SMS marketing tools such as Attentive or Postscript is a plus.
- Experience working with Google Analytics is a must.
Why be a part of Monos?
- Outstanding culture - entrepreneurial, fun and leads with empathy
- Rocketing growth – yours and ours. At Monos, there are lots of opportunities for personal and professional growth. That's because we believe in developing, investing, and promoting from within.
- Pet friendly office
- Casual dress
- Flexible work schedule
- Fun company events
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