Customer Insights And Strategy Manager

About Fanduel Group
There are more ways to win, here at FanDuel. We’re willing to bet on it.
THE ROSTER…
At FanDuel Group, we give fans a new and innovative way to interact with their favorite games, sports, and teams. We’re dedicated to building a winning team and we pride ourselves on being able to make every moment mean more, especially when it comes to your career. So, what does “winning” look like at FanDuel? It’s recognition for your hard-earned results, a culture that brings out your best work—and a roster full of talented coworkers. Make no mistake, we are here to win, but we believe in winning right. That means we’ll never compromise when it comes to looking out for our teammates. From creative professionals to cutting-edge technology innovators, FanDuel offers a wide range of career opportunities, best-in-class benefits, and the tools to explore and grow into your best self. At FanDuel, our principle of “We Are One Team” runs through all our offices across the globe, and you can expect to be a part of an exciting company with many opportunities to grow and be successful.
Who We Are…
FanDuel Group is an innovative sports-tech entertainment company that is changing the way consumers engage with their favorite sports, teams, and leagues. The premier gaming destination in the United States, FanDuel Group consists of a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit wagering, and TV/media.
FanDuel Group has a presence across all 50 states with approximately 17 million customers and nearly 30 retail locations. The company is based in New York with offices in California, New Jersey, Florida, Oregon, Georgia, Portugal, Romania and Scotland.
Its network FanDuel TV and FanDuel+ are broadly distributed on linear cable television and through its relationships with leading direct-to-consumer OTT platforms.
FanDuel Group is a subsidiary of Flutter Entertainment plc, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and a constituent of the FTSE 100 index of the London Stock Exchange.
THE POSITION:
Our roster has an opening with your name on it
We are currently looking for a Customer Insights & Strategy manager to join our FanDuel Canada team! In this role, you will be responsible for conducting deep analysis of internal customer and external consumer data, forming data points into insights, and providing recommendations to shape business decisions and marketing strategies across Sportsbook and Casino verticals. As manager, you will work closely with various stakeholders within the commercial, marketing, and product teams, while building and maintaining relationships with various external data partners.
THE GAME PLAN:
Everyone on our team has a part to play

• Transform data and insights into cohesive, outcome-oriented stories and brand strategies.
• Work alongside external partners, optimizing dashboards and survey-drive data collection.
• Understand and tap into cultural insights that support brief development and brand positioning.
• Connect the dots between consumer insights and day-to-day marketing activities.
• Lead consumer research projects that support the strategic direction of content and brand initiatives across owned channels as well as with partners
• Tailoring and presenting insights and findings to internal and external stakeholders
• Be the subject matter expert on internal data collection tools.
• Own the measurement, analysis, and reporting of customer metrics and data and making strategic recommendations to the marketing.
• Optimize a process for gathering internal customer data and disseminating it across the organization and develop strategies to improve internal customer metrics.
• Collaborate cross-functionally to gather and analyze customer data, including surveys, usage data, engagements, and other voice of the customer feedback.

THE STATS:
What We're Looking For In Our Next Teammate

• Track record of developing brand strategies
• Able to plan, organize, and prioritize multiple and simultaneous projects and assignments.
• Proven ability to innovate and create differentiating, proprietary marketing programs to build brand leadership.
• Understanding of iGaming category considered an asset.
• Strong problem-solving and analytical skills
• Strong presentation, storytelling, and communication skills – both written and verbal
• Bachelor's degree and minimum 5 years’ experiences in market insights related field both on the qualitative and quantitative projects
• Demonstrated ability to navigate a highly regulated and complex industry.
• Proficiency in Microsoft Office Suite

PLAYER CONTRACT:
We treat our team right

• From our many opportunities for professional development to our generous insurance and paid leave policies, we’re committed to making sure our employees get as much out of FanDuel as we ask them to give. Competitive compensation is just the beginning. As part of our team, you can expect: An exciting and fun environment committed to driving real growth
• Hall of Fame benefit programs and platforms
• Opportunities to build really cool products that fans love
• Mentorship and professional development resources to help you refine your game
• Flexible vacation allowance to let you refuel

FanDuel Group is an equal opportunities employer and we believe, as one of our principal states, “We Are One Team!” We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status. We believe FanDuel is strongest and best able to compete if all employees feel valued, respected, and included. We want our team to include diverse individuals because diversity of thought, diversity of perspectives, and diversity of experiences leads to better performance. Having a diverse and inclusive workforce is a core value that we believe makes our company stronger and more competitive as One Team!