Media Insights Analyst Jobs

Dentsu Canada is looking to add strong analytics professional to their evolving team to support a world class automotive client. The ideal candidate will have worked as a data analyst with experience within media at an agency, corporate, media vendor environments. Familiarity with digital media concepts for Search, Social, Video and Display is a plus. Willingness to learn and good, clear & confident communication skills are required. The ability to think outside of the box is welcomed. Strong technical background in building relational database, data visualization, automation and marketing technologies is required.

Responsibilities:

• Work closely with the data engineering teams to ensure all the data verification, QA and completion requirements are met before reporting.
• Identify and communicate automation, process/efficiency improvement opportunities to the leadership teams.
• Assist leads in campaign deep dives, test learns and special projects.
• Create, maintain, and update relational database, dashboards, and automated reports.
• Provide training to internal and external teams on dashboards and tools.
• Support the leads in developing presentations, overviews, and tactical POVs that explain in detail media performance results to internal stakeholders and clients.
• Observe, analyze and report on digital media campaigns and provide recommendations for optimization by acting as the connective tissue between media planning, media buying, and other engaged agencies for data, analytics and insights including:

1. Campaign analysis (Efficiency and Effectiveness).
2. Media Optimization recommendations for Search, Social, Video and Display.
3. Deep dives on different media objectives.
4. Establishing Test &Learn frameworks and analyzing test outcomes.
5. Using statistical models (time series, regression etc.) for attribution analysis.
6. Media Mix Model
   

• Preferred working Knowledge with Hive, SQL.
• Strong knowledge of the media planning and buying processes from pre planning to post-analysis.
• Strong working knowledge at least one of the dashboarding solutions (Power BI, Tableau, Looker etc.)
• At least 5 years of experience working in a relevant role.
• Intermediate knowledge of statistical modelling with Python or R.
• Strong project management and collaboration skills with a demonstrated history of taking ownership and driving results
• Strong project management and collaboration skills with a demonstrated history of taking ownership and driving results.

We know through experience that different ideas, perspectives and backgrounds foster a stronger and more creative work environment that delivers better business results. We strive to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full, authentic selves to work. We are committed to working with our candidates from all ability levels throughout the recruitment process to ensure that they have what they need to be at their best. If you need accommodation during the application or interview process, please contact [email protected] or to begin a conversation about your individual accessibility needs throughout the hiring process.