Category Insights Analyst Jobs

Category Insights Analyst

Markham, Ontario

CPG - Food & Beverage

The Company:

Our client is a well-respected North American Consumer Packaged Goods (CPG) company.

Their culture is rooted in a family business that has now crossed borders and continents with an emphasis on family occasions and well-being.

The Opportunity:

This very cross function and collaborative role will to support a team of Sales, Marketing and Insights specialists. Works closely with the Manager in the activation of aisle & category insights at the customer level, as well as in creating customer-specific category management deliverables for both the Sales team and Customer Category Buyers, with emphasis on actionable category and shopper centric insights.

Responsibilities & Deliverables:

• Develop actionable selling stories using fact-based information
• Uncover and develop actionable category opportunities and Insights eg (listings, pricing, assortment.
• Build relationships with customers; and provide customer unbiased insights, trade strategies and effective category plans to drive business results.
• Communicate to the Category Strategy team customer issues in order to influence category strategy group insight exploration
• Integrate Category Management approach and analysis into every product launch/line extension.
• Integrate shopper centric insight to customer presentations
• Using the category management principles, customize sales presentations for Key Account Managers, based on business needs as per focus areas and account needs and pressures (price, promotion, distribution, assortment, and merchandising)
• Attend and present at customer & sales meetings as appropriate.
• Leverage knowledge of categories, consumers and shoppers in building opportunities during joint business plans or category reviews
• Ensure work load is linked to the agreed with Sales team at the start of the fiscal

Qualifications & Competencies:

• Strong communication skills (verbal and written)
• Strong technical skills in Excel, Power Point, Nielsen
• Sound understanding of Syndicated and Panel Data implementation
• AC Nielsen Experience or related shopper / customer data insights experience
• Experience in retailer relations a plus
• Bachelor’s Degree required
• 2+ years of Category Management and/or Shopper Insights experience required