Consumer Insights Analyst Jobs

Trophy Foods is Canada's leading supplier of high-quality edible nuts, dried fruit and confectionery products. We pride ourselves on providing the highest quality products, at the best value, through our direct channel of global grower relationships.

Trophy Foods Inc. is Canadian owned and operated with over 40 years of experience in serving our customers. We produce edible nuts, dried fruits, confectionery and bulk foods under our Trophy brand. We also work with grocery retailers, mass merchandisers, drug channel, and food service customers across the country to create and produce a wide variety of private label branded products.

Overview: As part of Trophy Consumer Center of Excellence (CCOE), the Consumer Insights Analyst is the subject matter expert for all consumers, customers, and categories within Trophy Foods. Reporting to the Brand & Insights Manager, this individual understands how consumer insights can play a strategic role at Trophy and has the capability of analyzing data, revealing trends and translating these into insights that will generate growth. This individual will have an impact on the success of the team by bringing the consumer perspective to marketing decision-making by executing market analysis and research activities to provide insights and recommendations.

Key responsibilities include, but are not limited to:

Insights Leadership

• Deeply understand the target consumer to provide input into new products ideas that are grounded on consumer, market, and competitive analytics.
• Responsible for preparing insights stories/decks for presentation to customers.
• Provide regular and timely updates to the business regarding insights into consumer/shopper/category and overall trends.
• Support consumer and customer innovation projects from start to finish working with syndicated, internet, supplier, retailer data sources, etc.
• Synthesize data from multiple sources and translate findings into actionable business opportunity proposals.
• Research competitor and market trends that identifies competitor strategies, strengths, and weaknesses.
• Design research programs as required driven by business needs.
• Provide input into brand price strategy by assessing channel and promo impact.

CCOE Behaviors:

• Inherently curious about business patterns proactively investigating trends.
• Operates with a sense of urgency and demonstrates a willingness to go above and beyond.
• Develops strong relationships cross functionally.
• Anticipates opportunities for change and willing to push peers and business partners beyond status quo.
• Promotes an inclusive environment through active listening, respect, and trust; energizes others by promoting candid dialogue, healthy debate, and diverse consumer first thinking.
• Creates and actively participates in an environment in which everyone is inspired to do more.
• Communicate ideas and information in an effective manner by listening, demonstrating understanding, readily sharing information, and keeping appropriate parties up to date.

Experience, Qualifications, and Educational Requirements:

• High proficiency with retailer POS / industry platforms such as IRI, Retail Link, Nielsen etc.
• Excellent project management, facilitation, and communication skills.
• Passionate about discovering food trends via research, analytics, and qualitative/quantitative data assimilation.
• A minimum of 3 years in consumer-packaged goods experience in the grocery industry. Private Brand and branded CPG experience in a commodity environment preferred.
• Proven ability to synthesize research and analytics into clear insights, and to deliver actionable recommendations.
• University degree related to the discipline of marketing/business/commerce.
• Strong communication and presentation skills: Skilled presentation creator to convey insights supported by data.
• A minimum of 3 years of previous Insights experience. Experience leading the development of category, corporate and product brand business plans with execution and assessment of a plan.
• High energy enabler capable of creating believers and gaining share of voice with commercial and manufacturing stakeholders.