Vp Marketing & Communications Jobs

Reporting to the CEO, the VP of Marketing will be critical in architecting how they communicate with and grow their brand. This person will assess and scale the marketing team and initiatives.

• Develops and manages the annual marketing operating plan, consumer and trade budget captures program expenses and ROI, and ensures budget performance and management.
• Collaborates with creative agencies, business owners, and stakeholders to develop and implement the marketing strategy
• Oversees integrated marketing communication to internal stakeholders, including marketing plans, push calendar, process updates, and changes, ensuring understanding and support across the organization
• Develops and executes a comprehensive, long-term, and proactive organization-wide communications, marketing, and branding strategy consistent with the strategic goals, plans, and aspirations.
• Leads marketing strategy, planning, and project management of marketing activities across organizational objectives and for cross-functional initiatives to accomplish the strategic priorities, mission, and vision of the organization
• Maintains a deep understanding of food & beverage retail, CPG , and marketing trends, utilizes a research-based approach to identify key messages and audiences, and works consistently to tell organizational sustainability impact by weaving them together to create a consistent, unified message in support of their brand
• Oversees marketing integration meetings with representatives and business owners across functional departments and focus areas
• Leverages key partnerships to support marketing plans, communicate messaging, drive growth, and engage constituents
• Creates and manages standardized marketing and communication processes, including product innovation, operating procedures, and quality assurance
• Determines best practices for oversight of marketing strategy development, planning, and project management, including evaluation and implementation of process changes as necessary
• Serves as an active member of the Senior Leadership Team, responsible for collaborating with organizational leadership in creating the organization's overall vision, mission, values, beliefs, and strategic goals
• Manages all Marketing Planning and Project Management team members and day-to-day operations related to marketing strategy development, planning, and project management