Senior Search Strategist Jobs

As a Senior Search Strategist, you’ll work as part of an integrated SEO/SEM team to develop holistic search strategy. You understand that today’s user experience begins at the search results, and that search marketing is at the core of a customer-centric digital strategy.

In this role, you’ll use search insights to craft data-driven digital strategies that demonstrate a deep understanding of our clients’ overall businesses. You’ll also identify and spearhead initiatives to drive search performance through content strategy, user experience, and a strong technical foundation. You’ll collaborate across multiple disciplines, present data-driven insights and performance reporting to clients.

You Will

• Use search data (in conjunction with other research sources) to understand user intent, drive content strategies, and identify business opportunities for clients
• Optimize across multiple social and search channels (e.g. YouTube) to maximize brand and content visibility
• Monitor, analyze, and report on search results and performance to both internal and external stakeholders
• Conduct regular SEO audits and competitive analyses
• Pitch and implement new search projects and service offerings
• Keep current with the latest digital trends to identify potential applications for clients like speed, voice search, AI, machine learning automation, omnichannel search optimization, and more
• Collaborate with multidisciplinary teams to incorporate SEO strategies and best practices
• Advise on technical website development to maximize search indexability and visibility, including JavaScript SEO and accessibility considerations
• Define search-driven guidelines and requirements for page content, copy, page speed, accessibility, indexability, structured markup, site architecture, URL structure, page titles, meta descriptions, headings, anchor text, internal linking, site maps, etc.
• Effectively convey SEO concepts, strategies, and success stories to both clients and colleagues in a concise and easy-to-understand manner
• Develop frameworks and processes to systematically track and improve search performance
• Define success metrics and translate SEO results to business objectives
• Deliver actionable insights to clients through insightful, visually compelling reports (including implications and strategic recommendations)

You Have

• Strong understanding of technical SEO and the web development process, including a working knowledge of JavaScript and relevant frameworks
• Strong Excel skills, including pivot tables, vlook-ups, and comfort working with large data sets.
• Strong content strategy skills, ideally with experience in data-driven content creation
• 5+ years of search experience, ideally with large brands
• Experience with third-party SEO/SEM technologies and tools, like SEMrush, Ahrefs, ScreamingFrog, etc.
• Strong analytics skills, and experience with analytics and data visualization tools like Google Analytics, Google Data Studio, Adobe Analytics, Google Search Console, etc.
• Demonstrated achievements in systematically improving search performance that translated into traffic and conversion growth
• Strong presentation and data storytelling skills, with an emphasis on crafting compelling visual stories in slide format
• Excellent business acumen, results-orientation and written communication skills

The Ask Stems From Our Want To

The Talent Team at Critical Mass is focused on ensuring we provide the best training, onboarding , and employee experience possible. Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week.

Strengthen opportunity for continuous learning

Improve collaboration and team relationships .

Increase employee engagement

This hybrid model balances the need for individual flexibility while maintaining the relentless customer focus we provide at CM. We understand that not everyone may feel comfortable with this expectation, so we ask that you please let us know immediately if there are any concerns so we can help navigate accordingly.

Critical Mass is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We do not tolerate discrimination on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. If you are an individual with disabilities who would like to request an accommodation, please reach out to [email protected] .

The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.comand us.greenhouse-mail.io . We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.

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