Senior Public Relations & Communications Manager

Role Summary

As the Senior Public Relations & Communications Manager (SPRCM), you will develop strategies which directly support the organization’s vision and strategic goals to maintain and enhance the positive public image of the organization, with efforts focused on lasting, positive impressions with Eminence’s Team-members, Spa Partners and Customers. You will take the lead on Crisis Communications, working with cross-functional teams, including members of the Executive Team. As the SPRCM, you will also lead a team in key areas, including our charitable initiatives (The Eminence Kids Foundation and Forests for the Future™), community engagement, advertising, events, media relations and special projects. You will report to the Vice President of Marketing & Communications.

Responsibilities

• Work with other Divisions to integrate PR efforts and successes into various Spa Partner and Retail Customer-facing deliverables
• Manage corporate and stakeholder communications to ensure clear, consistent and effective messaging to our internal and external audiences
• Develop relationships with key contacts while understanding and navigating the nuances of historical business affiliations and partnerships
• Oversee Public Relations efforts, including strategy, budget, implementation, tracking and results
• Oversee creation and execution of the Public Relations plan as part of the Go-to-Market strategy for each new product launch and promotion
• Support the Senior Public Relations Specialist in managing the external PR Firm to organize media events, press releases, editorial content, etc.
• Approve communication strategy to leverage Eminence’s successes (e.g., awards, testimonials, celebrity endorsements) and measure the success of campaigns
• Ensure the Public Relations Team deploys a range of tactics to share positive impacts internally within the Eminence organization and to the broader community
• Prepare and/or review PR reports for various stakeholders
• Manage a team of PR and communications experts who create on-brand content and opportunities to position Eminence Organic Skin Care as a world-class organization with exceptional products and services
• Oversee the nurturing and development of mutually beneficial relationships with VIP Customers, including celebrities and make-up artists
• Lead the company’s Crisis Communications strategy and develop processes to create an efficient workflow
• Work cross-functionally with Customer-facing teams to monitor, assess risk, respond to, and diffuse escalated situations
• Increase Eminence’s sustainability messaging to ensure the brand is perceived as a steward of the environment
• Respond to relevant inquiries from the media and other parties in a timely manner, including acting as a company spokesperson as required

Qualifications

• Advanced proficiency in MS Office (including Word, Excel, PowerPoint and Outlook)
• Understanding of, or experience in, the spa industry is an asset
• A minimum of 5 years’ experience in leading a team
• Experience with a non-profit charitable organization is an asset
• Experience developing and executing strategic plans and project management
• Ability to exercise diplomacy and discretion and to handle highly confidential information
• Ability to travel 10-20%
• Post-secondary education in Public Relations, Journalism, Communications, or a related field, plus 5 years of hands-on experience in the development of marketing/communications plans or an equivalent combination of education and experience
• Strong strategic and analytical thinking, risk analysis, problem-solving, organizational, consultative, facilitation, consensus-building, conflict resolution, and exceptional Customer service skills
• Charismatic and engaging, polished public speaking style and excellent written communication with superior grammar and composition skills
• Proven experience in building rapport and trust with key business leaders and Team-members and the ability to work well under pressure and with various styles of leadership

Total Rewards

• Competitive salary, quarterly and annual bonuses based on individual and company goals
• Focus on professional development, 1:1 meetings with your leader, tuition assistance program and length of service rewards
• 100% employer-paid premiums for extended health, health spending account, wellness program, green transportation incentive, various paid time-off options available from your first day, and product discounts

The Application

Please submit a resume with a cover letter.

Closing date for applications: Wednesday, May 17th, 2023, at 9pm PST.

Our Company

Eminence Organic Skin Care provides premium products and unparalleled service to leading salons, spas, beauty professionals, and retail customers. For more than 14 years in a row, skin care professionals have voted Eminence Organic Skin Care as their Favorite Skin Care Line and their favorite company for Product Education. As a Certified B Corporation®, we are looking for Team-members who seek to positively impact lives within our communities, give back through philanthropic endeavours, and make choices to exemplify sustainability and be stewards of the environment.

Eminence Organic Skin Care is proud to be an equal opportunity employer. We are passionate about maintaining an inclusive workplace that encourages and values diversity.