Public Relations Account Manager

Position

PR Account Manager (Vancouver, on-site)

Full-time, permanent

About SMC

As a leading full-service public relations, creative, and digital marketing agency, we are dedicated to providing imaginative and influential marketing communications strategies for a diverse range of trade and consumer-facing brands in the food, beverage, and hospitality industries. From local heroes to internationally recognized names, we fuel their growth and success in a fast-paced, brand-nourishing environment that encourages creativity. At SMC, we pride ourselves on staying ahead of the curve. We seamlessly blend traditional PR strategies with cutting-edge digital and social media techniques to offer our clients unparalleled results. Our team thrives on challenges, and we are committed to exceeding expectations in every endeavour. Join us in shaping the future of marketing communications and be part of a dynamic and growth-oriented team.

Who we are looking for

• Are you a natural project manager who can keep all the balls in the air, pivot whenever needed while meeting deadlines and delivering results?
• Are you collaborative and looking forward to working in a tight-knit team environment?
• Are you interested in being a part of something great and looking for a place in which to grow for the long term?
• Can you take initiative and learn on the fly?
• Do you have established relationships with media and familiarity with the current media landscape in Canada?
• Are you passionate about Vancouver’s exciting culinary scene and excited to tell their stories?
• Do you have a strong work ethic, demonstrate an obsessive attention to detail and have exemplary written & verbal communication skills?
• Are you comfortable working at ‘agency speed’ and with a sense of urgency that demonstrates commitment to client’s success and agency excellence?
• Are you up on current events and affairs – especially relating to the food and beverage world?

Responsibilities

Account Managers are responsible for overseeing all aspects of their client accounts, including, but not limited to the following:

• Oversee all functions of MailChimp email database for applicable client accounts, including list maintenance, campaign distribution and analytics.
• Coordinate media interviews, photo and video shoots, radio and television appearances and act as the on-site liaison between clients and the media.
• Monitor media coverage constantly, and send regular media tracking updates, social media mentions and progress reports to each of your clients and SMC team.
• Manage all requests for client information, assets, visits, interviews etc. in a timely and professional manner.
• Create and organize on-brand events for client restaurant launches, media previews and other initiatives including event logistics, guest lists and on-site support.
• Spearhead imaginative PR campaigns and influencer programs that will have a positive impact on clients’ businesses (and ultimately help them grow and succeed!).
• Build strong relationships with key media and influencers: host media at client events and venues as well as attend media tastings and press trips, both during and after office hours (including some weekends when necessary); conduct regular media outreach.
• Immerse yourself in each clients’ distinct brand and work closely with them to craft an authentic story that shares what makes them special; write compelling, personalized pitches, draft media materials and pitch targeted media and influencers.
• Additional duties as required.
• Develop overarching client PR and marketing strategies including creative briefs and project plans, and manage client scope and deliverables on an ongoing basis.
• Facilitate VIP and media reservation requests with clients.
• Be the day-to-day project manager for multiple accounts and liaise with clients in providing up-to-date information and insight into the status of current projects.
• Work in conjunction with SMC’s staff writer, compile all assets for, develop briefs of, and manage the distribution of, regular press releases to key media.
• Be an ambassador of our agency and our clients to amply brand awareness and shape our community by demonstrating sound industry knowledge and best practices.
• Play an active role in ensuring social media management for applicable client accounts have a consistent voice / presence by communicating regularly with SMC’s digital marketing team.

Qualifications

• Minimum 3-4 year’s experience in a communications, public relations, marketing, journalism or related role.
• Hospitality and/or restaurant experience considered an asset.
• Established relationships with media and familiarity with the current media landscape in Canada.
• Exceptional written and verbal communication skills with an extreme attention to detail.
• Experience with MailChimp, WordPress / Squarespace and basic HTML considered an asset.
• Must have a passion for food and beverage and Vancouver’s exciting culinary scene.
• Ability to build and maintain relationships, collaborate with clients and internal cross-functional teams to drive deliverables to outcomes.
• Extremely strong project management and time management skills along with a demonstrated ability to manage multiple priorities and deadlines.
• Experience with media monitoring software such as Meltwater, as well as project management and time tracking tools considered an asset.
• Graphic design experience and working knowledge of Adobe Creative Suite considered an asset.
• Post-secondary education in communications, public relations, marketing or related field.

Compensation

SMC prides itself on offering a competitive compensation package with enticing perks.

• Hybrid team with four (4) days per week in our Yaletown office and work-from-home Fridays.
• Five (5) paid Care Days for illness, mental health, or to care for ill children or parents.
• Ongoing hospitality industry perks and benefits, including tickets to events, employee discounts and friends & family rates at some of Vancouver’s hottest restaurants (our clients!).
• Four (4) weeks paid annual vacation including three (3) weeks at your request/discretion and five (5) predetermined Agency-wide bonus paid days off throughout the year.
• Lively culture of food enthusiasts who enjoy regular team lunches and social activities.
• Provided MacBook Air laptop.
• Lifestyle spending allowance.
• Extended health benefits, including medical, dental, vision, life insurance, and employee assistance program.
• Annual team retreat.
• Mobile phone allowance.

To Apply

If you meet the above qualifications, please send in the following for consideration via email to [email protected].

• 3 writing samples including a recent press release
• 3 examples of media coverage you have independently secured
• Current resume
• Cover letter

We appreciate all applications, but only those candidates who are selected for an interview will be contacted.

Compensation

$55,000.00 - $70,000.00 per year