Senior Manager, Brand Consulting

Job Title

Senior Manager, Partnership Marketing

Date

June, 2023

Department

GroupM Sport & Entertainment

Location

Toronto, Ontario

Reporting To

Director, Partnership Marketing – GroupM Sport & Entertainment

Department Overview

GroupM Sport & Entertainment is an award-winning partnership and brand engagement division under the GroupM family. Our aim is to ensure our client’s sponsorship activities are impactful, accountable and aligned with their wider communications objectives to drive maximum success and efficiency from sponsorship as a key component of the communication system. Being part of the world’s leading integrated communication agency, this fast-growing division combines the most comprehensive consumer and brand insights with intrinsic knowledge of all channels where sponsorship is executed to identify, secure, and develop sport and entertainment partnerships that deliver long lasting brand impact.

GroupM Sport & Entertainment’s offering is built on 3 key pillars:

• Brand Consulting: (Sponsorship) Strategy & Consultation
• Media Partnerships Amplification – Bringing Partnerships (Sponsorship) to Life
• Partnership Management & Activation

Role Overview

The role of the Senior Manager, Partnership Marketing is to plan, prepare, manage and activate client sponsorships strategies and marketing campaigns on behalf of our brand partners. This role involves conducting relevant and insightful internal and external analysis, identifying and communicating influential business implications, creating compelling storylines and developing key recommendations rooted in strategic insights, to ensure client satisfaction.

As such, candidates should be well versed in all tenets of sponsorship strategy and be comfortable operating with ambiguity, while demonstrating strong critical thinking and problem-solving skills.

Key Accountabilities

• Solutions Based Marketing: Diagnosing partner (client) briefs and responding with sponsorship/partnership-oriented marketing solutions. Being a champion of thoughtful solutions to partner issues as they arrive.
• Industry Expertise: Act as the Subject Matter Expert on all issues relating to Sport Marketing including sport media partnerships. Analyse ongoing sponsorship and market trends within sports, arts, entertainment and lifestyle. Translate the key insights and learnings into strategic and tailored partner (client) recommendations.
• Relationship Management: Establishing and maintaining effective relationships within and outside the immediate team.
• Critical and Strategic Thinking: Strategically planning, executing, and coordinating logistics for all phases of events and sponsorship activations to help champion sponsorship programs.
• Marketing Plan Ownership: Ensuring project plans are delivered on time and on budget by maintaining work back schedules and status reports.
• Executional Excellence: Taking accountability for the partner (client) experiential and sponsorship events, in close collaboration with partner (client) and sport property owner.
• Brand Ideation & Strategic Territory Exploration: With the help of the Director, bringing forward new ideas, partnership opportunities, brand narratives, and brand acts congruent with the brand’s overall objectives.

Skills And Behaviour

The ideal candidate will have:

• A thorough understanding of the marketing mix modelling and the role sponsorship plays within it.
• Confident communicator capable of presenting complex information.
• A comfort level working with Microsoft Word, Excel and PowerPoint programs.
• An established reputation as a strategic thinker, curious learner, and creative problem-solver
• High level of competence leveraging sponsorship assets through ongoing experiential activities and consumer engagements, to achieve brand marketing objectives.
• Experience developing and managing brand strategies across multiple industries.
• A bias for action and a proven ability to take responsibility for the projects they are assigned to.
• A track record of client leadership across dynamic marketing projects
• A growth and learning mindset.
• Excellent understanding of sponsorship marketing and media landscapes, both domestic and international
• An ability to navigate throughout different levels of organizations, work independently or as team member.
• A proven ability to effectively manage multiple projects and priorities.
• Outstanding interpersonal and account management skills
• An effective decision-maker
• A proven track-record of project planning, project management and organization skills

Education And Experience

• University or relevant college degree
• Business management and / or marketing experience in non-sport environment
• 5+ years of strategic marketing experience (with agency roles as a plus)
• Strong understanding of competitive agency landscape, key trends

Reference ID: oj4Dmfw6