Senior Director Of Operations - Consumer Health Products

Our client is a biosciences and consumer health company driven by the vision of dramatically impacting life at the intersection of cellular health and human aspiration. You’re made up of approximately 37 trillion cells with various sizes, shapes, functions, and lifespans. They’re responsible for your energy, happiness, recovery potential, and so much more. They are exploring the link between changes at a cellular level and the cascading effects they can have on your health.

Our expectations :

Accountable for the development and execution of the short- & long-term brand and marketing strategies and collaboratively work with internal / external cross-functional teams and agencies to execute best-in-class plans that deliver on financial targets. Accountable for brand Price & Promotion strategies for all retail and online outlets.

• Own the project management of key initiatives by providing strategic direction, managing project timelines, and ensuring that deliverables are met

• Leverage storytelling expertise to create compelling presentations and coordinate the collection of information for board / executive meetings, internal town halls, and other events critical to informing and inspiring key business stakeholders

• Lead and coach direct reports, actively communicating expectations and providing regular feedback. Works with each team member to build appropriate development plans and ensures that the training activities achieve agreed upon objectives

• Accountable for the definition & understanding of the target consumers, ensuring key consumer insights are developed and consumer perceived value is defined. Ensures this information is used effectively in establishing and growing brand love. Ensures team is creating compelling consumer communication and effective media strategies.

• Build and train a high-performing team across sales, logistics, marketing & brand, ecommerce leveraging in-house expertise and external partners to fill gaps.

• Responsible for creating and owning the annual budget and growth model / P&L Skills and

Qualifications : Minimum 7+ years of successful and progressive Marketing experience, in Consumer Packaged Goods (CPG), Over-the-Counter (OTC), or Consumer Health. Previous experience in the vitamin / supplement category is considered an asset.5+ years experience working in ecommerce

• 5 years of experience with project management and data analytics, especially in CPG, consumer, and / or pharma industries

• Experience working with start-ups a must

• Senior level sales and business development experience

• Strong business acumen and strategic thinking with proven track record

• Ownership mindset with a passion for driving results and building strong consumer-centric brands

• Proven ability to navigate through strategic complexity and ambiguity

• Experience in dealing with complex regulatory categories and managing broad spectrum of projects.

• Highly analytical with a demonstrated ability to synthesize data and draw meaningful connections to develop clear & compelling strategies

• Passionate people leader that can provide strong coaching and develop high-performing teams

• Passionate about supplements and the health and wellness industry