Sales & Product Marketing Coordinator

As a Sales and Product Marketing Coordinator, your role revolves around bridging the gap between the sales and marketing teams to effectively promote and sell products or services. You will play a pivotal role in ensuring that marketing strategies align with sales objectives and that sales teams have the necessary resources and information to effectively sell and promote products. Your responsibilities will involve a combination of sales support, marketing coordination, and product promotion.

Roles and responsibilities:

• Product Marketing: Collaborate with marketing to develop and implement product-specific marketing strategies. You'll be responsible for understanding the product's unique value proposition and ensuring it is effectively communicated to the target audience through various marketing channels.
• Data Analysis: Analyze sales and marketing data to track the performance of product-specific campaigns and strategies. Use data insights to make data-driven recommendations for improvements.
• Market Research: Conduct market research to understand customer needs, industry trends, and competitive landscape. This information will help refine product messaging and positioning and provide valuable insights to both sales and marketing teams.
• Sales Support: Provide direct assistance to the sales team, including generating leads, quotations, prospect research, preparing sales materials, and assisting with client communications. You'll be the go-to person for the sales team, helping them access the marketing resources they need to succeed.
• Product Launches: Work closely with both sales and marketing during product launches. This includes coordinating launch activities, developing launch plans, creating sales enablement materials, and ensuring the sales team is fully prepared to promote the new product effectively.
• Competitor Analysis: Keep track of competitor products and marketing activities to understand market positioning and identify opportunities to differentiate and strengthen the product offering.
• Sales Training: Facilitate product training sessions for the sales team to ensure they have a deep understanding of the product's features, benefits, and value proposition. Continuous education will empower the sales team to articulate the product's value confidently.
• Sales Collateral: Assist in creating and updating sales collateral, including product brochures, presentations, case studies, and sales scripts. These materials should be tailored to address customer pain points and highlight the product's benefits.

Qualifications:

• Flexibility and adaptability.
• Strong interpersonal & communication skills.
• Ability to work within a team environment and independently.
• Post Secondary Education or equivalent preferred.
• Advanced computer skills including MS Excel, Word, PowerPoint.
• Problem solving and analytical skills.
• Ability to maintain a high level of accuracy in their work.
• Proven ability to work unsupervised & manage time & multiple priorities effectively.
• Understanding of Pricing/cost/margin/profitability models preferred.
• Strong organizational, interpersonal and communication skills.
• Ability to work in a fast paced and time sensitive environment.
• Strong organizational & time management skills.
• 2 years professional working experience in a similar role or industry.

If you feel Watson is a good fit for your career goals and skill set, we invite you to apply and look forward to reviewing your application. As part of the GMS Inc. family of companies, you can launch your career with a North American building materials distributor and discover opportunities for growth and advancement.

Vision

We will be the Premier distributor in every market we serve through embracing our unique Culture and professional humanity.

Mission

We create opportunities, build significant relationships and deliver solutions.

Core Values

1. Our people have the independence and authority to make a difference.
2. We invest in relationships and every person is important.
3. Our highest priority is serving others.
4. We passionately pursue a safe work environment along with a relentless focus on operational excellence.
5. We believe you can never go wrong, doing the right thing.