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Product Marketing Coordinator Jobs
Company | Wattpad |
Address | Halifax, Nova Scotia, Canada |
Employment type | FULL_TIME |
Salary | |
Category | Technology, Information and Internet |
Expires | 2023-08-25 |
Posted at | 9 months ago |
Wattpad is a global multiplatform entertainment company whose vision is to entertain and connect the world through stories. Since 2006, we’ve been on a mission to use the power of community and technology to unleash the full potential of stories to the world. Every month 85 million people around the world spend over 23 billion minutes on Wattpad to share and discover stories they can’t find anywhere else. Our brand banner includes: Wattpad, Wattpad WEBTOON Studios, Wattpad Books and Wattpad Brand Partnerships. We’re proudly based in Toronto, but our reach is global. Come build the future of entertainment and storytelling, and write your next chapter with us!
- Working closely with our Creative team to brief in and oversee campaign asset development
- Oversee maintenance of product SKUs and global pricing database for our in-app purchases (IAP) and subscription products
- Conduct ongoing and project-based research on key competitors to generate industry insights on marketing activity with a focus on new business models, value launches, positioning, pricing, promotions, etc.
- Pull, analyze, and summarize sales, channel, and marketing data to report on performance and inform future optimizations and campaigns
- Execute Product Marketing campaigns, including the development, translation, and execution of push notifications, in-app messages, and merchandising channels in product and on the app stores
- Support the team’s functional strategy and projects by executing research, analyzing data, and managing timelines and deliverables
- Support the development and execution of product marketing experiments, reporting on learnings and performance
- Educational or working experience in marketing/communications, business, or product
- Proficient in Google Suite (Slides, Docs, Sheets) and ability to quickly learn new product tools like Looker, Smartsheet, Firebase, etc.
- You get excited about data and could spend hours building reports, analyzing results, or updating dashboards
- An eagerness to take the initiative
- Strong written and oral communication skills
- A highly engaged Wattpadder! Passion for the platform, Wattpad stories, and their creators is a must
- Strong execution and organizational skills. You can juggle multiple pieces of a project without breaking a sweat.
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