Product Marketing Manager, Square For Restaurants

Company Description
Since we opened our doors in 2009, the world of commerce has evolved immensely, and so has Square. After enabling anyone to take payments and never miss a sale, we saw sellers stymied by disparate, outmoded products and tools that wouldn’t work together.
To solve this problem, we expanded into software and built integrated solutions to help sellers sell online, manage inventory, book appointments, engage loyal buyers, and hire and pay staff. Across it all, we’ve embedded financial services tools at the point of sale, so merchants can access a business loan and manage their cash flow in one place. Afterpay furthers our goal to provide omnichannel tools that unlock meaningful value and growth, enabling sellers to capture the next generation shopper, increase order sizes, and compete at a larger scale.
Today, we are a partner to sellers of all sizes – large, enterprise-scale businesses with complex operations, sellers just starting, as well as merchants who began selling with Square and have grown larger over time. As our sellers grow, so do our solutions. There is a massive opportunity in front of us. We’re building a significant, meaningful, and lasting business, and we are helping sellers worldwide do the same.

We are looking for a strategic individual to join as a Product Marketing Manager focused on building the future of Square for Restaurants and our suite of restaurant solutions including payroll, marketing, loyalty, and more. As a Square for Restaurants PMM, you will partner with cross-functional teams to bring our restaurant solutions to market. Reporting into the Senior PMM of Square for Restaurants, you will champion the customer when developing and marketing our products.
You Will:

• Own the metrics - be comfortable tracking and reporting out on goals, measuring performance, and identifying optimisation opportunities
• Drive go-to-market strategies - including targeting, segmentation, product positioning, value propositions, key messaging, marketing channels (paid, earned, and owned)
• Partner with product management to shape the product roadmap
• Conduct qualitative and quantitative research (surveys, interviews, and product usage) to gain a deep empathy for our customers and shape your go-to-market approach
• Collaborate with cross-functional stakeholders including Product, Creative, Engineering, Central Marketing, Design, Data Analysts, Communications, and Sales globally to make Square for Restaurants successful
• Deeply understand the market, competitive set and market-specific nuances to launch and grow our products
• Ensure that the voice of the customer is always represented in every customer product and marketing experience

Qualifications
You Have:

• Experience working cross-functionally
• An understanding of product strategy, funnel optimization, and marketing execution
• Experience across the full acquisition funnel and product lifecycle
• Background in B2B marketing, preferably at a high growth SaaS company
• 5+ years of experience working in product marketing or similar go-to-market positions
• A BA/BS degree or equivalent practical experience

Bonus, but not required:

• MBA
• International language skills
• Work experience in a restaurant or restaurant vendor
• Experience in fintech, marketing to small businesses
• Experience using data visualization tools (ie. Looker), CMS (ie. Contentful) and Google Analytics and Search Console

Additional Information
We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace.
Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, without regard to race, color, religion, gender, national origin, age, disability, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.
We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible.
Learn more about our efforts to promote inclusion and diversity at block.xyz/inclusion
Additionally, we consider qualified applicants with criminal histories for employment on our team, and always assess candidates on an individualized basis.
Perks
We want you to be well and thrive. Our global benefits package includes:

• Paid time off
• Retirement Plans
• Learning and Development resources
• Healthcare coverage
• Paid parental leave
• Wellness perks
• Employee Stock Purchase Program

Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.