Marketing Manager, Customer Base Management

Our culture lifts you up—there is no ego in the way. Our common purpose? We all want to win for our customers. We aim to always be evolving, dynamic, and ambitious. We believe in the power of genuine connections. Each employee is a part of what makes us unique on the market: agile and dedicated.
Time Type

Regular


Summary
We are looking for an experienced data-driven marketer to join the Customer Base Marketing team. Reporting to the Marketing Team Lead, the Marketing Manager, Customer Base will focus on revenue generation and profitability through the creation, delivery and optimization of base marketing programs and campaigns (e.g. end of promo, cross-sell, upsell, migrations). The ideal candidate will bring a balance of facts, strategic thinking and creativity in all their project work and recommendations to ultimately impact our core business KPIs (churn volume, ARPA).
Key Responsibilities

• Analyse and monitor base KPIs weekly (churn, ARPA) to draw key insights, tell stories and react as required
• Evaluate, evolve, and execute base marketing strategies end-to-end (includes opportunity sizing, targeting, segmentation, reporting and analysis, A/B Testing and post implementation reviews);
• Collaborate with cross-functional teams like pricing, brand, data science, marketing automation, channel marketing, front-line channels, product and finance.
• Review program performance proactively to report against objectives and to maximize performance across all channels
• Generate base revenue through retention, cross-sell, upsell and migration activity including reactive and proactive programs and campaigns
• Ensure key cross-functional partners are well informed on the objectives, offers and positioning of each program for optimal impact and compliance

Essential Qualifications

SPECIFIC COMPETENCIES

• Ability to think outside the box
• Demonstrated ability to work effectively with cross functional partners
• Highly organized self-starter, detail-oriented and able to multi-task within tight deadlines
• Business casing skills to support recommendations and drive confidence in ideas
• Excellent verbal and written communications skills that translate into effective storytelling
• Strong business acumen with a passion for learning
• Advanced PC skills including MS Excel/Google Sheets and PowerPoint/Google Slides skills required
• Strong analytical abilities to interpret data, generate insight, and action against key metrics

ACADEMIC TRAINING

• Bachelor’s degree in Marketing, Communications or related field strongly preferred

Work Experience

• Experience in/ or working knowledge of Telecommunications industry
• +3 years experience in a high volume/fast paced work environment
• +5 years Marketing experience

PHYSICAL DEMANDS AND VISUAL ACUITY

• Ability to work in a hybrid model
• Physical Effort: The incumbent will be required to sit in front of a computer for prolonged intervals.
• Sensory Attention: Concentration is required when performing accurate data entry while analyzing various information and reports. Required to assimilate a variety of information to identify and resolve problems and to multitask within prescribed deadlines.
• Mental Effort: Ability to manage frequent interruptions, conflicting deadlines, and multiple demands. Mental agility required to keep track of multiple procedures and programs. Must be able to perform well under pressure and maintain a positive, professional image at all times especially when dealing with high-activity periods and challenging situations. Adherence to deadlines, protocols, and procedures is required.

You’ll Benefit From

Flexibility: Yes, we think that what you do matters. At work and at home.

• Benefits: We’ve got you covered.
• Discounted services: We provide amazing services to our clients, and you’ll get them at home, because you deserve them.
• Rewarding Pay: Let's be honest, everybody likes to make a good salary. We offer attractive compensation packages, and it comes with a great culture.
• Fun: We laugh a lot, it makes every day brighter.
• Technology: You have a passion for technology? Excellent, we do too. Here, you will manage, influence, play, create, fix, and shape the industry.
• Career Evolution: Join us and we will give you the tools to achieve your career goals!

Location :
Burlington, ON
Company

Cogeco Connexion Inc
At Cogeco, we know that different backgrounds, perspectives, and beliefs can bring critical value to our business. The strength of this diversity enhances our ability to imagine, innovate, and grow as a company. So, we are committed to doing everything in our power to create a more diverse and inclusive world of belonging.
By creating a culture where all our colleagues can bring their best selves to work, we’re doing our part to build a more equitable workplace and world. From professional development to personal safety, Cogeco constantly strives to create an environment that welcomes and nurtures all. We make the health and well-being of our colleagues one of our highest priorities, for we know engaged and appreciated employees equate to a better overall experience for our customers.
If you need any accommodations to apply or as part of the recruitment process, please contact us confidentially at [email protected]