Senior Manager, Marketing Activation & Store Experience

Do you have the confidence to imagine the impact you can have as a SENIOR MANAGER, ACTIVATION & STORE MARKETING at PSYCHO BUNNY?

WHAT WILL YOU DO?

Reporting to the VP of Marketing, you will lead a team responsible for the successful implementation of the marketing activation calendar and the optimization of our channel mix to achieve our strategic objectives. You will work closely with cross-functional teams, including Brand Development, E-Commerce, Store Operations, Real Estate, and particularly collaborate with the Director of Omnichannel to ensure a unified customer engagement model across all channels.

HOW WILL YOU DO IT?

Marketing Activation Strategy and Execution

• Coordinates through-the-line marketing campaigns with commercial activations and manages the in-season calendar.
• Aligns promotional execution with product, omnichannel, planning, and brand objectives.
• Oversees the implementation of seasonal marketing and in-season commercial activations.
• Develops and implements the marketing activation strategy, aligning the channel mix with Omnichannel, corporate, and brand objectives.
• Takes ownership of the brand master/marketing activation calendar.

Store Marketing & Experience

• Ensures the timely production and delivery of in-store marketing materials. Lead in-store testing across signage, content, windows, and displays.
• Oversees store openings and ensure they align with fleet strategy.
• Collaborates with the Sales and Store Operations teams on in-store program development.
• Works with brand and creative teams to develop market-relevant store signage and digital content.

Events & Activations

• Develops and executesbrand activation and store opening events in collaboration with Brand and PR teams, as well as relevant agency partners.
• Creates a menu of repeatable marketing activities to introduce the brand to new markets, drive brand awareness, and increase store traffic.

Stakeholder Management

• Collaborates with the Director of Omnichannel to synchronize marketing efforts across channels and deliver a seamless customer experience.
• Serves as the central point of contact for internal and external partners to ensure alignment across the commercial calendar.

Who You Are

This is what you’ve accomplished

• Previous experience managing a team.
• Ability to travel roughly 20% of the time in North America and internationally.
• Previous experience with in-store marketing activation.
• Bachelor's degree in Economics, Finance, or Marketing (or equivalent amount of relevant professional experience), MBA or MSc preferred.
• Proven experience in the management of projects and budgets.
• 5-8 years of relevant experience.

This Is What You’ll Contribute To The Team

• Proficiency with Google Suite.
• Demonstrates strong communication and collaboration skills.
• Capacity to influence and drive cross-functional processes and meet deliverables.

WHO ARE WE ?

Psycho Bunny was founded in 2005 with an eye towards perfecting the polo. We didn’t stop there, though. We've carved out a niche for ourselves by reinventing classic menswear that stand apart thanks to an unconventional logo, vibrant colors, and unexpected detailing. We're passionate about the quality of our clothes — but also about self-expression. We've grown from polos to tees, French terry fleece, technical outerwear, and so much more, while opening stores across the United States, increasing our footprint in globally-recognized retailers and expanding our online presence internationally. We've been able to do that because of the hundreds of unique personalities who drive us forward, making Psycho Bunny what it is today.

WHY WORK WITH US ?

This isn’t your typical job! You will be instrumental in taking a unique brand to the next level. By nature of being a fast growing company, ours is a constantly changing and high-performance environment and with that comes the opportunity to learn and expand upon your skillset continuously. We are a small team who believe in a work-hard, play-hard mindset, and get it done attitude to ensure a strong work/life balance. We’re looking for forward-thinkers who want to take ownership and drive change. As a high-growth business that is expanding rapidly, we offer an opportunity to roll-up your sleeves and make a significant impact. If this is you, we’d love to meet you! We are conveniently located in Ville-St-Laurent, in an office designed by one of the leading architectural firms in the country, Aedifica.

WHAT'S IN IT FOR YOU ?

You get to bring our mission to life! Psycho Bunny is a playground for self-expression, reinventing classic for those who saturate the world with personality. We encourage spaces where you can be true to who you are with genuine confidence!

You have an entire team in your corner, ensuring that you are seen, heard, respected and, treated like you want to be treated. That includes access to our employee benefits such as:

• An Employee /Family Assistance Program (EFAP)
• On-site gym
• On-site parking
• Three (3) weeks of vacation
• Last but not least, let us not forget the swag you can get with an amazing 70% employee discount!
• Psycho Bunny offers all Canadian employees the possibility to participate in a group RRSP/DPSP plan which includes a very generous match from Psycho Bunny!
• Your birthday off on us
• Casual dress code
• Six (6) wellness days
• Company events and social hours
• Group Insurance coverage, including health, dental, vision, Life, and long-term disability.
• On-site cafeteria/bistro with subsidized meals, breakfast, and lunch.
• You can take advantage of increased work flexibility and our 40 days a year "Work from anywhere" policy!

We thank all applicants; however, only those selected for an interview will be contacted.