Initiative - Senior Media Planner

The role of a Senior Media Planner is to manage our media planning product through preparing and presenting media plans, proposals, and analysis. This role requires you to work as part of an integrated media planning team to ensure the product is grounded in insights and experience, resulting in flawless media executions.

Key Responsibilities

• Maintain the media plan and regularly evaluate campaign performance.
• Develop ability to effectively manage client conversations and expectations.
• Assist with training junior employees on tools and processes. Ensure client budgets are managed and on track.
• Source and evaluate proposals from media partners as required. Continue to proactively develop knowledge of the media landscape.
• Effectively manage ongoing client expectations in regards to work back schedule, and deadlines.
• Remain up-to-date with latest updates from major media partners.
• Oversee the administration and maintenance of media buys.
• Prepare, write and present integrated media plans, proposals and analysis that satisfy client objectives and that go beyond the brief.
• Initiate and coordinate the media buying process that deliver exceptional results.
• Support the creation of campaign post reports. Prepare media POVs/evaluations.
• Prepare and present evaluations of media opportunities, media trends and issues of interest to clients.
• Build and maintain strong client relationships and respectful partner relationships by demonstrating your ability to be responsible, reliable, and resourceful.
• Responsible for accurate and timely client finance reports and budget control reports (BCRs).
• Ensure that all media plans adhere to the agency's values, philosophies and processes.

Desired Skills & Experience

• Experience within an integrated advertising agency.
• Ability to develop and foster relationships with media partners.
• Excellent communication skills (both written and verbal).
• Post-Secondary education (or equivalent work experience) – University graduate and/or advertising/marketing college degree preferred.
• Ability to work collaboratively as well as independently.
• Excellent ability to manage and prioritize time effectively.
• Proactive approach to problem solving, assisting the team, self-development, etc.
• Highly developed organizational skills with a strong attention to detail accuracy.
• Minimum of two (2) years’ experience in integrated media planning.
• Proficient in Microsoft Office Suite (Word, Excel and PowerPoint).
• Client service oriented. Strong learning agility, with a passion for continuous development.
• Proficient with media research tools (e.g. Clear Decisions, Vividata, Neilson), and media tools (e.g. Prisma).

Employment Transparency

IPG Mediabrands is an equal opportunity employer. We welcome and encourage applications from all interested parties, regardless of their preferred official language. Accommodations are available, upon request, for individuals with disabilities or medical needs at any stage of the recruitment process. We thank all applicants for their interest in IPG Mediabrands. However, only those candidates selected for an interview will be contacted.

About Us

We’re a global media agency designed to grow brands through culture. Over the last three years, we’ve been named as the fastest growing media agency in the world by independent media ratings agency, RECMA. Key to our success is the fact most media agencies are built for brand awareness, with a bias for paid media. We’re a little different. We’re built for brand relevance, with a bias for Cultural Velocity. We believe the brands that succeed move and adjust with consumers at speed, showcasing their relevance and meaningfully contribute to their lives. We call this Cultural Velocity™ - a measure for the speed at which a brand moves through culture to drive relevance. The faster a brand can move with culture, the more relevant they become and the greater the growth. Operating in over 90 countries, Initiative employs 4,000 of the smartest and most diverse talent in the industry.