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Ecommerce And Marketing Coordinator
Company | WETSTYLE |
Address | St-Bruno-de-Montarville, Quebec, Canada |
Employment type | FULL_TIME |
Salary | |
Expires | 2023-05-29 |
Posted at | 1 year ago |
Ecommerce and Marketing Coordinator
WETSTYLE is an award winning designer, manufacturer and marketer of premium bathroom fixtures, furniture and accessories.
We are presently seeking a dynamic person to join our team on a full time dedicated basis as an Ecommerce and Marketing Coordinator for two brands - WETSTYLE and BEMMA
Responsibilities
- Work with the Ecomm Manager & Marketing Manager to plan promotional calendars, budgeting, budget allocation and forecasting, determining KPIs and ultimately ROI, integrating overall brand marketing/promotional activities with e-commerce; social media strategies
- Survey the competitive landscape to uncover industry trends
- Work with Ecomm Manager to create, monitor and optimize pay-per-click campaigns on client portals (Wayfair, Home Depot, Houzz etc.)
- Align all digital marketing activities with overall corporate strategies
- Gather and interpret online analytics to be used in improving user experience and increasing sales and generating leads
- Create visual assets for Social Media platforms and e-commerce accounts
- Focus on SEO/SEM strategies, including keyword search, competitive analysis, and content optimization to increase brand exposure and drive views of the brand across all e-commerce platforms
- Monitor MAP breaks, pull and analyze relevant analytics for areas of improvement
- Coordinate all external agencies and suppliers as it relates to all digital marketing, e-commerce, web development and social media activities
- Contribute to building and executing web marketing strategy
- Build, segment, and manage email marketing list, including the creation of weekly email blasts, using email marketing software (Active Campaign)
- Liaise and obtain PR coverage and highlight in the digital world
- Review, analyze and provide weekly/monthly reporting on KPIs, track sales; create/manage an accurate monthly demand forecasting
- Develop and implement systems and processes and/or operational improvements to enhance the efficiency and effectiveness of e-commerce and social media operations
- Work with e-tailors in Canada and the USA such as Amazon, Wayfair, Home Depot
- Plan, manage and monitor social media accounts (Facebook, Instagram, Pinterest, Twitter, LinkedIn, YouTube)
- End to end management of the brand’s e-commerce site, social media platforms and digital media strategies
- Ensure DTC websites are constantly being optimized and maintained
- Working with the social media content calendars; social campaigns; promotional activities to increase social following
- Manage/Liaise communications with the customer service team to ensure the highest level of customer satisfaction and customer response
Requirements
- Knowledge of Google Analytics
- Knowledge of SEO management and e-commerce;
- Able to work under pressure and meet deadlines;
- Bilingualism required, oral and written (French and English).
- Have a good sense of responsibility, planning and work organization;
- Excellent communication and presentation skills
- Knowledge of Active Campaign or HubSpot (2 years plus)
- Have a sense of autonomy and prioritization;
- Ability to manage several projects at the same time;
- Working knowledge of HTML and design and email software
- Analytical skills, rigor and attention to detail;
- Bachelor’s degree (or equivalent) in marketing, advertising, or communications
- Relevant experience in the e-commerce and/or marketing field (2-5 years).
- Familiarity with content management systems (CMS) and customer relationship management (CRM) tools
- Knowledge of traditional and digital marketing, content marketing, public relations, and social media marketing
- Strong analytical skills (KPI reporting, analysis of reporting and implementing strategies alongside the Marketing Manager)
Job details
Job type: Full-time, Permanent
Salary: $50,000.00-$55,000.00 per year
Shift & schedule: 8 hour shift
Benefits
Casual dress
Dental care
Extended health care
Life insurance
On-site gym
On-site parking
RRSP match
Work from home (hybrid, 2 days per week)
Interested & Qualified candidates should send a version of their C.V. and cover letter to [email protected]
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