Data Strategist Jobs

Dawn InfoTek Inc. is a professional IT consulting team that partners with major financial institutions, investment firms and government sectors. We have been dedicated to delivering cutting-edge consulting services and recruiting all levels of IT positions for our clients.

We are currently seeking competent individuals to fulfill the role of Data Strategist to join our dynamic team for our client, one of the major banks.

Key Accountabilities:

• Determine the design and implementation of digital analytics tracking, tagging, and targeting and provide teams with code for implementation

• Manage a variety of analytics (Adobe Analytics, Google Analytics) and tag management (Adobe Launch, Google Tag Manager) accounts across multiple geographies

• Collaborate with frontend developers, backend developers, and analytic teams to build solutions for measurement of client platforms

• Support campaign requirements for pixel and conversion tracking and maintain any link tracking documents

• Create dashboards using Adobe Analytics and Google Analytics

• Assist in the development and documentation of best practices for improving operational efficiencies within the digital analytics team

• Proactively initiate, research, and perform data analysis and provide ad hoc reports to internal stakeholders on web usage, user engagement, and behavioral analytics on websites and email campaigns

• Identify patterns and trends in marketing results and online activity and report on findings

• Analyze digital marketing data and user behavior patterns to provide valuable insight and to optimize user engagement and improve the effectiveness of marketing campaigns

• Monitor site and campaign traffic and determine cross-promotion, cross-sell and lead-gen opportunities

• Familiarity with tag audit tools like ObservePoint and Tag Inspector

• Identify bugs and erroneous analytics tags and provide solutions to development team

• Work with Digital Channels to advise on our continually evolving digital strategy

• Ability to provide clear and concise technical direction, expertise, advice and tracking solutions to frontend developers, backend developers, and analytic teams to build tools for measurement of client platforms

Candidate Requirements/Must Have Skills:

• The successful resource will have 10+ years’ relevant work experience in a technical field

• 3-5+ years: Expertise in Adobe Analytics implementation using Adobe Launch (implementing and creating strategies)

• 2+ years’ strong understanding of all of the following: HTML, CSS and JavaScript

• 2+ years: in configuring web and mobile analytics for multiple clients

• Experience in Microsoft Excel

• Experience with visualization techniques for data analysis and presentation

• Expertise in creating dashboards in Adobe & Google Analytics and transforming data from multiple sources

• Experience presenting reports and strategic recommendations to clients

Nice-To-Have Skills:

• Expertise in Google Analytics implementation using Google Tag Manager is an asset

• Expertise in implementing Firebase and Adobe Mobile SDK

• Working knowledge of Power BI and Google Data Studio

• Experience working with digital advertising platforms (Facebook Business Manager, Google Ads, DoubleClick Manager, AppNexus) and search engine optimization is an asset

• Experience with Adobe Experience Manager an asset

We thank all applicants for their interest and referral. However, only qualified candidates selected for an interview will be contacted.