Customer Acquisition Expert Jobs

Karma and Luck is the home for modern spiritual jewelry and home decor from around the world. We are uniting cultures, sharing beliefs, lifestyles, and experiences from the far corners of the world, and celebrating these cultures together.

Please visit our website at www.karmaandluck.com for more information.

Our mission is to awaken deeper meaning and awareness in daily life and inspire people to live

more meaningful lives.

Job Summary:

As a Customer Acquisition Expert for our Direct-to-Consumer (DTC) brand, you will play a crucial role in driving customer acquisition and growing our customer base. You will be responsible for developing and implementing strategies to attract and convert potential customers, optimize marketing channels, and maximize ROI. By leveraging your expertise in digital marketing, data analysis, and customer segmentation, you will contribute to the overall success of our brand and its online presence.

Responsibilities:

1. Develop and execute customer acquisition strategies: Collaborate with the marketing team to create comprehensive customer acquisition plans that align with the brand's objectives and target audience.
2. Optimize marketing channels: Identify and evaluate various digital marketing channels (e.g., search engine marketing, social media advertising, display advertising) to determine the most effective and cost-efficient methods for acquiring new customers.
3. Conduct market research: Analyze market trends, competitive landscape, and consumer behavior to identify opportunities for customer acquisition and propose relevant strategies.
4. Define target audience segments: Utilize data analysis and market research to identify and understand different customer segments, their needs, preferences, and behaviors.
5. Develop targeted campaigns: Create and execute data-driven, personalized marketing campaigns across multiple channels to attract and engage potential customers.
6. Measure and analyze campaign performance: Monitor, track, and analyze key performance indicators (KPIs) to assess the effectiveness of customer acquisition campaigns and make data-driven optimizations.
7. Conversion rate optimization (CRO): Continuously improve landing pages, user flows, and conversion funnels to maximize conversion rates and minimize bounce rates.
8. Collaborate with cross-functional teams: Work closely with other teams, such as creative, content, and product development, to align marketing initiatives and ensure a cohesive customer experience.
9. Stay up-to-date with industry trends: Stay informed about the latest digital marketing trends, best practices, and emerging technologies to recommend innovative strategies and tactics for customer acquisition.

Qualifications:

• Analytical mindset with the ability to interpret data, identify trends, and make data-driven decisions.
• Bachelor's degree in marketing, business, or a related field (or equivalent practical experience).
• Ability to work collaboratively in a fast-paced, cross-functional team environment.
• Proven experience in customer acquisition, preferably in a DTC or e-commerce environment.
• Excellent written and verbal communication skills.
• Proficiency in using marketing analytics tools, such as Google Analytics, to track and measure campaign performance.
• Strong knowledge of digital marketing channels, including paid search, social media advertising, email marketing, and SEO.
• Creative problem-solving abilities and a proactive approach to tackling challenges.
• Familiarity with A/B testing and conversion rate optimization (CRO) techniques.

If you are passionate about driving customer acquisition, have a deep understanding of digital marketing strategies, and thrive in a dynamic and results-oriented environment, we would love to hear from you. Join our team and contribute to the growth and success of our exciting DTC brand.