Consultant, Customer Research (Contract)

What You'll Do

As Canadian Tire Corporation continues its mission of being customer obsessed and making data driven decisions using customer insights, the Customer Research team plays a crucial role in providing qualitative and quantitative research services across the organization. This includes quarterly tracking, category research, custom ad-hoc research, and strategic consulting services to ensure the voice of the customer is represented. This role provides an exciting opportunity for a quantitative market researcher/consumer research analyst to join a dynamic team at one of the largest retailers in Canada!

Reporting to the Manager of Customer Research, the Customer Research Consultant will be responsible for conducting end-to-end, in-house research for quantitative research projects including; recruitment of targeted panel members, survey writing (Word), programming (Sparq), data analysis (Excel), synthesizing of findings, report preparation (PPT story telling) and presenting results to stakeholders.

The Consultant will work closely with the Customer Research Manager to execute a wide range of research projects to assist Canadian Tire’s owned brand team in making data-driven decisions for the business. Research requests can range from concept / packaging / branding test, feature / pricing optimization, U&A, drivers & barriers, segmentation etc. Key internal clients are the owned brand marketing, product development, and category management teams. Some of the owned brands this role directly supports are MotoMaster, Mastercraft, Maximum, Yardworks, NOMA, Paderno, CANVAS, and Vermont Castings. Please note this is a 12-month contract role!

• Leverage PowerPoint and Excel to create compelling, story-driven reports with actionable recommendations for stakeholders
• Create sampling plans and utilize industry best practices to maintain panel health
• Assisting with the research request intake process including briefing meetings with stakeholders to better understand the requirements and provide guidance on the optimal methodology to solve their objectives.
• Present research presentations to key stakeholders (including senior levels) and facilitate discussions that solve a wide range of business challenges
• Develop questionnaires to answer research objectives
• Partner with third party research vendors and agencies to conduct specialized, outsourced research such as customer segmentation studies
• Collaborate on new and innovative ways to leverage customer research across the Corporation, including the development of our new advanced analytics capability (conjoint)
• Build strong relationships with key stakeholders across various departments and proactively find solutions to their business questions

What You Bring

• Minimum 3 + years work experience in a research analyst role. Agency/supplier side research experience or Research Analyst Program graduate degree is an asset.
• Programming experience in Alida (Vision Critical) or equivalent survey software (Qualtrics, Survey Gizmo, Survey Monkey, etc).
• Undergraduate degree in business, marketing, analytics, social sciences (Sociology, Psychology) or a related field
• Skilled in Excel for data analysis and PowerPoint for data visualization/reporting
• Strong understanding of market research fundamentals (questionnaire writing, sampling, reporting)
• Must be a collaborative team player and strategic thinker, with a positive attitude!
• Solid project management experience, with the ability to multi-task and lead multiple cross-functional research projects.
• Strong interpersonal, oral, and written communications skills, including the ability to comfortably and effectively present research results in front of different types of audiences.

Hybrid

We value flexibility. We have adopted a hybrid work model whereby employees use a combination of working in office and virtually in service of outcomes. Each leader is empowered to decide what work is best achieved in person based on the unique needs of their team. The customer research team works in person at our head office on Wednesdays and Thursdays.

About Us

Canadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging! Join us, where there's a place for you here.

Our Commitment to Diversity, Inclusion and Belonging

We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.

Accommodations

We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.