Communications Specialist - Communications & Stakeholder Relations - Regular Full-Time (2023-5041)

Department - Communications & Stakeholder Relations

Sunnybrook Health Sciences Centre is seeking a dynamic communications professional who has superior writing skills, thrives in a fast-paced team environment, can navigate the ever-changing world of social media, and wants to be part of a team that is helping to invent the future of healthcare.

Summary Of Duties

As a member of Sunnybrook’s Communications team, the Communications Specialist will help share the Sunnybrook story while building connections with Team Sunnybrook and the patients, families and communities we care for. This includes contributing to and executing integrated communications strategies that help drive our vision, while helping to steward the brand and reputation. Reporting to the Manager, Communication, the successful individual will support the implementation of a range of communications activities with key internal and external audiences across numerous communication channels including social media, sunnybrook.ca, the intranet, newsletters, media outlets, and special events.

Primary Responsibilities

• Support the development of external communication needs including the development and implementation of key publications such as e-newsletters, blog content, annual reports, website content, social media, etc.
• Assist the communications team with proactive media relations and inbound requests including writing media releases, articles and pitching stories.
• Work with internal stakeholders to produce internal communications, messaging and support for events.
• Support internal communications needs through the planning and development of e-newsletters, staff forums, special events, social media content, and updates to the organization’s intranet and digital displays.
• Support the planning, development, posting, monitoring and analysis of content for Sunnybrook’s social media accounts.
• Working in a team environment, develop and implement communications initiatives that support strategic priorities including supporting the organization in developing high performing teams, research and education, integrated models of care and exceptional care.
• Ensure all communication efforts are aligned with the Sunnybrook brand and strategic priorities.
• Work collaboratively with members of the communications, graphics, web and photography teams to create compelling content in a variety of digital formats, including social media videos, infographics, written news stories, and Q&As.
• Complete regular updates to the website and intranet including creating and editing content for clinical departments, research, education and corporate departments.

Qualifications And Skills

• Team player and self-starter with ability to prioritize and work efficiently under pressure.
• Detail-oriented with strong analytical, planning and project-management ability.
• Sound judgment, a professional demeanor and strong interpersonal skills to interact successfully with stakeholders and staff at all levels.
• Previous experience in a healthcare, government or academic environment considered an asset.
• Understanding of all facets of communication principles and best practices.
• 3-5 years in a communications or marketing role with multiple portfolios in fast-pace environment.
• Strong knowledge of effective social media and digital content strategies.
• Post-secondary education in Communications, Journalism, Public Relations, or another related field.
• Exceptional written English communication skills, with experience translating complex concepts into plain language.
• Knowledge and experience using social media platforms (Twitter, Tik Tok, Facebook, LinkedIn, Instagram), email service providers (such as Mailchimp), and content management systems (such as WordPress).