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Senior Vice President, Communications, Marketing And Public Relations
Company | ACCES Employment |
Address | Toronto, Ontario, Canada |
Employment type | FULL_TIME |
Salary | |
Category | Internet Publishing |
Expires | 2023-08-26 |
Posted at | 9 months ago |
Title: Senior Vice President, Communications, Marketing and Public Relations
- Develop and maintain the organization's brand strategy, ensuring consistency in messaging, visual identity, and brand guidelines.
- Lead on strategic communication for the organization, including written and verbal statements, and presentations for the office of the CEO.
- Accountable for conceptualizing, and with support of the marketing team, developing newsletters, blogs, press releases, the Annual Report, and other key marketing and communications assets.
- Provide leadership and direct supervision to the marketing and communications team, including goal setting, coaching, professional development and creating an engaging work environment.
- Stay updated on marketing technology trends and digital transformation opportunities. Identify and implement relevant marketing automation tools, analytics platforms, and leverage salesforce data to enhance marketing and communication effectiveness.
- Ensure timely management of media inquiries, issuing press releases, coordinating interviews and effective promotion of organizational events. Build and maintain media relations, ensuring that all media exposure of ACCES Employment is positive and strategic.
- Develop and implement a comprehensive marketing and communication plan for ACCES that drives business growth, increases brand awareness, and aligns with organizational strategic priorities.
- Ensure effective management of messaging, media relations, crisis communication, public affairs, social media.
- Oversee organizational website; leverage data analytics and insights to drive informed decision-making and optimize marketing campaigns.
- Work collaboratively with service delivery teams at ACCES to provide expertise in the development and updating of all ACCES outreach activities and promotional materials including brochures, flyers, presentations materials, etc.
- Oversee management of internal newsletters, intranet, and facilitation of internal communication that contribute to employee engagement.
- Work closely with Corporate Engagement team to support communication and branding of all fundraising activities and corporate sponsorship.
- Lead and/or support the planning and coordination of organizational events such as annual general meetings, volunteer appreciation, fundraising, signature events and internal EDI initiatives and events.
- May act as the spokesperson on behalf of the organization on sector issues.
- Offer unique perspectives, innovative ideas, and actionable insights to engage and influence key stakeholders including government and corporate leaders, media, and other community influencers to generate opportunities to further ACCES’ mission and brand.
- Monitor sector issues and relevant news, and provide timely recognition, response, or commentary to ensure ACCES has a voice on issues that are relevant to the organization, and this is reflected in positive media/social media coverage.
- Build relationships and establish credibility by responding to publicly posted comments, answering questions, and actively participating in discussions related to ACCES’ thought leadership content.
- Consistently share knowledge, expertise, and unique perspectives to position ACCES as a go-to resource for industry-related insights and trends.
- Create and share insightful and valuable content to establish ACCES Employment as a trusted expert in employment services, profiling client success stories, achieving service excellence and strong results.
- Degree in marketing, communications, public relations, or a related social field
- Strong business, data, and statistical acumen
- Strong knowledge of trends in immigration and the labour market in Canada. Experience in employment services is an asset.
- Strategic thinker with experience working in a non-profit organization.
- 12+ years of experience in senior leadership positions in the areas of marketing, communication & public relations
- An approachable leader with a proven track record to inspire, motivate and develop team members.
- Excellent verbal and written communication skills, including the ability to craft compelling messages, deliver impactful presentations, and interact with stakeholders at all levels.
- 10+ years of experience overseeing a team of marketing and communications professionals.
- Possess a deep understanding of digital marking trends and emerging technology solutions.
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