Senior Manager, Public Relations

A career in Firm Strategy and Communications, will provide you with the opportunity to establish effective communication programmes that promote and protect PwC’s vision, strategy, values, and purpose. You’ll focus on designing communication strategies that aid in implementing new policies and programmes and that will enhance the organisation’s relations with the community, public, government, shareholders, and employees. Our Communications team combines expertise including corporate and issues communications, internal communications, change management, media relations, public affairs, digital and social communications and analytics. In PwC Communications, we don’t just create and amplify content, we are storytellers relentlessly dedicated to being strategic counselors, inspiring our people, growing and protecting PwC’s brand and creating business value that accelerates PwC’s strategy.

Meaningful work you’ll be part of

As a Senior Manager, Public Relations you will help drive our PR efforts in building our thought leadership profile, helping us build a pipeline of strong subject matter experts in our leadership profiling efforts as well as issues from strategy to execution. Responsibilities include but are not limited to:

• Work closely with the CRO, OGC, CMO and National Communications Director on any reputational or issues management. Involves working with the legal counsel team, risk management and Canadian Leadership Team (CLT)
• Oversee preparation of media monitoring reports for national campaigns, monthly and quarterly reporting
• Provide strategic guidance and advice to effectively manage the communication needs of regional and national stakeholders
• Develop national PR plan/s based for maximizing markets and client-facing campaigns, in consultation with members of the Communications team; and ensure that our PR strategy reflects our Firm strategy and vision, and achieves our goals which aligns with the Firm’s key themes, campaigns and thought leadership
• Provide innovative and impactful communications tactics and activities for delivery across multiple external audiences, via appropriate digital channels and platforms
• Provide counsel, coaching, advice and support to regional and national leaders, as aligned to Firm’s brand, positioning, strategy and priorities
• Work with PR Manager on establishing and building relationships with national and regional media contacts to enable coverage of campaigns and external leadership profiles, in conjunction with the Manager, Public Relations
• Advise the Firm on PR protocol, key messages, and spokespeople
• Work with PR Manager to manage vendor relationships (media monitoring, media agency, etc.)
• Research opportunities to build regional and national leader profiles and position appropriately regarding relevant areas of focus and the Firm’s overall brand and key marketplace themes

Experience And Skills You’ll Use To Solve

• Intellectual curiosity and deep understanding of key economic and business trends
• Demonstrated strategic media planning and implementation
• Strong ability to develop a strategic PR approach to align to firm strategic priorities with marketing and communications plans
• Exceptional writing skills with the ability to draft OpEds, edit articles, craft press releases and oversee interviews with senior leaders and prep them for media interaction
• Ability to execute under tight timelines, pressure and competing priorities with limited supervision
• Ability to motivate, coach and inspire top performance within the PR team, ensure the PR team works closely with the rest of the team, and have the capability to resolve conflict within or between teams in an organization
• Bilingualism in English and French is considered an asset
• Proven experience in direct media relations from communications and/or media relations experience in other Professional services firms, large multinational corporations, or consulting firms / PR agencies managing large-firm clients
• Exceptional interpersonal skills, stakeholder management skills and ability to work in a matrix organization with multiple stakeholders
• Strong project management, problem solving, organizational and research skills with a keen attention to detail
• Excellent written and verbal communication and public relations skills
• Exceptional understanding of best practice media relations approaches, vehicles, strategies and tactics
• Familiar with the integration of social media into PR campaigns

Why you’ll love PwC

We’re inspiring and empowering our people to change the world. Powered by the latest technology, you’ll be a part of amazing teams helping public and private clients build trust and deliver sustained outcomes. This purpose-led work, and our continuous development environment, will take your career to the next level. We reward your impact, and support your wellbeing, through a competitive compensation package, inclusive benefits and flexibility programs that will help you thrive in work and life. Learn more about us at http://pwc.com/ca/whypwc.

Your Application to PwC

We embrace new technology to deliver securely and differently for our candidates. To protect your personal information, apply at http://pwc.com/ca/careers and visit http://pwc.com/ca/applytopwc to learn more about what your recruitment experience could look like.

The most connected firm through activity based working

With connectivity being a key enabler of our strategy, our objective is to become the most connected firm - connected to our clients, our communities and to each other. PwC follows an Activity Based Work model, where our PwC professionals engage in a diverse range of activities from our offices, from client sites, or our homes.

Putting the safety of our people and clients first

At this time, PwC does not require, but strongly encourages, full vaccination in order to access its offices. Some of our clients may require vaccination and other restrictions to be in place to access their premises. You may, therefore, be required to be vaccinated and comply with all other restrictions where applicable.

At PwC Canada, our most valuable asset is our people and we grow stronger as we learn from one another. We’re committed to creating an equitable and inclusive community of solvers where everyone feels that they truly belong. We understand that experience comes in many forms and building trust in society and solving important problems is only possible if we reflect the mosaic of the society we live in.

We’re committed to providing accommodations throughout the application, interview, and employment process. If you require an accommodation to be at your best, please let us know during the application process. 448654WD