Vice President, Performance Marketing

As a key member of the Busbud.com leadership team, the VP will head Busbud’s marketing team and drive the overall strategy for consumer acquisition and retention. Tasked with meeting an aggressive growth strategy (50% YOY increase in ticket sales), this individual will dive into our existing processes to ensure they are cost-effective, smart and scalable while identifying new opportunities to drive significant growth.

The ideal candidate will have extensive experience in using data-driven insights to drive growth across multiple channels and multiple geographies, including but not limited to search engine optimization, paid search, display/omnichannel marketing, including video, app installation marketing, affiliate partnerships, social media, text/notifications and email marketing. We also seek a strong business partner for our product and tech teams to drive conversion and customer database growth and management improvements.

While experience in the travel industry or e-commerce marketplaces is ideal, we are primarily looking for a fast learner who will become well-versed in the industry and competitive landscape to identify best practices and apply them to our global marketing initiatives.

Additionally, we are looking for a digital native who either has some exposure to or wants to learn more about brand building and offline marketing initiatives to master the marketing full-stack.

Equally important to the professional qualifications are the personal attributes we hope to find - a highly intelligent, strong sense of EQ, flexibility and a bias to action. A strong belief in our values (Going Places, Independent Spirit, Sustainability and Super Helpful) is necessary.

Scope of role

Reporting directly to the CEO of the Busbud business unit, Christine Petersen, the VP, will define and execute our digitally-led growth strategy and lead, mentor and grow a team of marketing professionals. The VP will also collaborate cross-functionally with our product, engineering, and sales teams, working especially closely with our CTO and Head of Product on key growth initiatives. The VP will use data analytics for decision-making and creating a culture of experimentation and iteration to drive growth.

Areas of Impact:

• Creating the strategic plan for our digital acquisition programs, including a strong focus on search engine optimization and paid acquisition channels that drive our aggressive growth targets
• Working closely with the team to identify new opportunities for growth
• Creating and leading customer retention and engagement programs, including oversight of our loyalty program (changing as necessary)
• Execution
• Overseeing daily execution of acquisition and retention programs
• Creating and implementing the marketing plan in line with overall business objectives
• Growth strategy and vision:
• Managing the marketing budget to drive sustainable bottom-line growth
• Ensuring quality execution through the creation of monitoring tools and target reporting
• Conducting market research, monitoring industry trends/competitive landscape and implementing new strategies based on findings

• Work closely with the CEO to design and implement a full-stack marketing strategy, including both offline and online programs
• Providing mentorship, coaching, goal setting and performance management to the team
• Resource allocation and identification
• Collaboration
• Work with the other marketing teams at the Busbud group to collaborate when needed
• Sitting on the leadership team as an expert in growth to provide context and help execute our plans
• Rallying the executive team (and the company) and aligning the leadership team on overall growth strategy and progress
• Leadership:

About Busbud

Busbud is a global mobility group that offers the leading global platform for intercity ground travel booking, combining B2C marketplaces where global travellers can book intercity bus and train tickets on over 3 million routes worldwide and vertical B2B software that helps ground travel operators manage their operations.

As a team, we’re passionate about travel and connection and thrive on a culture of openness, continuous improvement, and mutual respect. We work in a fast-paced environment in agile cross-functional teams, working across timezones to improve our users’ lives and travels.

Busbud is committed to equal employment opportunities for all employees and providing its team members with a work environment free from discrimination and harassment. All employment decisions at Busbud are based on business needs, job requirements and individual qualifications, regardless of race, colour, religion or belief, national, social or ethnic origin, sex, age, physical, mental or sensory disability, HIV status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, pregnancy, or any other status protected by the laws or regulations in the locations where we operate. Learn more about why we care about diversity.

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