Senior Editor - The Cmo

About Us:

We’re a rapidly growing, independent media tech company headquartered in Vancouver, B.C. Canada. Since 2012, our portfolio of influential digital publications has been helping millions of people succeed at work.

Our brands cover project management, product management, people management, customer experience, quality assurance and others, with the goal of connecting people with the knowledge, skills and tools they need to succeed professionally.

We got our start in 2011 as The Digital Project Manager blog, founded by our CEO Ben Aston. Since then, we’ve grown into an international team of 50+ creators, strategists, and innovators with a portfolio of more than 12 online publications. We enjoy an impact-driven environment that combines the agility of a startup with the creativity of an agency and the diversity of a global company.

We’ve recently ranked #30 in The Globe and Mail’s Fastest Growing Company list and received a CMI award for Best Digital Publication for The Digital Project Manager—and we’re listed in both Canada's Top Small & Medium Employers, and Best Employers in BC.

All of this growth is driven by our commitment to our mission: In a world of evolving skills, practices, and technology, we’re creating a playbook for the future of work and empowering communities to create it with us.

About the Role:

We’re looking to hire a talented and seasoned senior editor with a strong background in editorial strategy and business journalism who is passionate about making excellent content and building exciting and impactful brands that help people win at work!

You will lead the audience building strategy for The CMO, building and actioning a robust content plan of best-in-class stories—primarily focused on the topics of marketing strategy, technology, automation, and attribution for executives in the SaaS industry—that are insightful, delightfully original, and hyper relevant. You will leverage the brand identity and authority of The CMO today to push it forward and create the sort of elevated and high-quality, share-worthy written content that not only accelerates the growth of our readership in the short-term, but turns casual readers into brand lovers. You will be instrumental in transforming The CMO into an indispensable industry publication.

As a part of the BWZ media team, you will report to the Managing Editor and serve as a mentor to the current editor of The CMO.

Who you are:

You have done it all, from producing deeply researched and reported features and quick turnaround news & trend stories, to managing ambitious editorial calendars and tentpole content packages. You are an ace editor who obsesses over finding the most compelling angle for any story, and push your writers to dig deeper into the right details to transform a good article into a great one. Even when you’re in the weeds, you’re keeping your eye trained on the strategy behind each piece of content.

You're dedicated to maintaining high standards of quality, and make sure that every piece of content published under your watch is top-notch. Beyond creating whip-smart headlines and checking grammar and heading structure, you’re also alert for details that others might miss (weird link, citation without a source, a list that should really be turned into bullets, keyword stuffing, a meta description that could be improved). You catch things that other people don’t!

You have a nose for a great story, and are always on the hunt for the next one—with a preternatural ability to stay abreast of the latest research, news, data, and trends to understand what's going to resonate deeply with your audience. You love a good content planning brainstorm session, but recognize the breaking stories that are worth jumping on in real time. You're deeply committed to honing your expertise on the industries and subjects you cover, and are a quick study on topics you don't know a lot about.

What you'll be doing (responsibilities):

• Collaborate with Marketing team on distribution plans (social media + newsletter)
• Build relationships with notable expert sources in the industry, and turn them into contributors
• Monitor data and metrics to analyze content performance and inform future content planning to replicate proven success (or change course as needed)
• Provide guidance to more junior team members on best practices
• Manage the editorial calendar to ensure production of new content is on track
• Assign and edit multiple stories at various stages of completion
• Work closely with an Editorial Advisory Board to refine content plans and story ideas and ensure they are as relevant and timely as possible
• Develop content plans and story ideas that drive traffic and engagement
• Manage the backlog of existing evergreen content to ensure important updates are actioned regularly
• Manage larger content projects and initiatives, including original data and research
• Experiment with and test new content formats, including interactive elements, to increase user engagement and shareworthiness

How your success will be measured:

• Remaining unflappable and driven to deliver success in a dynamic environment with shifting priorities
• Significantly increasing traffic to the site through strategic content planning
• Attracting, recruiting, and onboarding a talented and reliable bench of talented writers and contributing subject matter experts
• Significantly increasing the number of loyal readers and brand lovers (return visitors)
• Seamlessly shifting or modifying content plans to address higher priority traffic challenges or quick-win opportunities
• Significantly increasing the number of people who subscribe to our newsletter(s), and visit our content through channels outside search
• Collaborating with key stakeholders across the organization to seize new opportunities and address challenges
• Facilitating the production of multiple pieces of new content per week per site, and overseeing an ongoing schedule of updates
• Exhibiting a great attitude and ownership mentality with a convivial nature

Your skillset includes:

• Data fluency (GA4, Google Search Console)
• Self-motivated and self-starter
• On-page SEO and SEO writing skills, and experiencing using SEO tools (Ahrefs, SEMrush, etc) for keyword research
• A creative mindset and ability to generate engaging content ideas
• Grin-worthy English writing skills
• Intermediate WordPress skills
• The ability to breathe life and inject humor into traditionally dry topics
• 5+ years as an editor in a business publication, with a track record of managing a team of writers and meeting deadlines
• Command over voice and tone, with the ability to adapt
• Solid understanding of content KPIs
• Content strategy and editorial planning: 3 years
• Exceptional communication skills
• Proven ability to manage multiple projects simultaneously and prioritize tasks to maximize short-term impact

Nice to haves:

• A strong grasp of content distribution best practices (email newsletter, social media)
• A background working in or covering the marketing industry or related topics
• Familiarity with and experience using AI tools to streamline content development (for research, content briefing, etc).