Director Of Ecommerce Jobs

Position Summary:

As the Director of Ecommerce, you are responsible for executing a strategy to drive online growth and profitability. You will innovate and test to optimize revenue and conversion. You will work closely with cross-functional teams to ensure alignment in customer experience, strategy, and branding, including website development, eCommerce platforms, mobile applications, and other web-based initiatives.

Responsibilities:

• Analyze and triage customers and cohorts to unlock greater revenue and LTV per customer

• Develop and manage KPIs, analyze performance, implement actionable recommendations

• Obsess about web analytics to drive customer conversion and increase repeat frequency and AOV

• Align resources and hit sales targets through daily execution

• Provide weekly project updates alongside key sales & marketing metrics

• Develop and oversee the effective planning, QA, and execution of content across the websites

• Implement SEO and SEM best practices and implement a test, learn, and deploy process.

• Generate and implement new sales and marketing campaigns to increase glasses sales and profitability

• Optimize the UX to improve the shopping experience including site navigation, product promotion, content development, and checkout to remove friction and drive higher conversions.

• Work with creative and partnership teams to develop and test content, influencers, and native campaigns to drive eCommerce transactions.

• Own the eCommerce P&L

Requirements:

• Passionate, hardworking, smart, and goal-oriented

• Desire to roll up your sleeves and dive deep into the data

• Strong commercial abilities with the ability to define problems, analyze data, establish facts, and draw valid conclusions to complex problems

• Outstanding analytical skills, strong experience interpreting test results and drawing conclusions

• Extensive knowledge of SEO (technical, on and off page), SEM

• Proven execution of large eCommerce projects, including re-platform experience

• Performance marketing experience and knowledge of best practices for SEO, PPC, affiliate, e-mail, and social commerce.

• Experience with utilizing marketing technology including, but not limited to digital communications for transactional and engagement functions, including acquisition and retargeting

• Experience with GA4, Tag manager, studio, Google Ads, Blogging and social media and social paid ads

• Has exceptional written and verbal communication skills