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Digital Content & Social Media Coordinator
Company | Ultimate Fighting Championship |
Address | Greater Toronto Area, Canada |
Employment type | FULL_TIME |
Salary | |
Category | Spectator Sports |
Expires | 2023-06-01 |
Posted at | 1 year ago |
In order to be considered for this role, after clicking "apply now" above and being redirected, you must fully complete the application process on the follow-up screen.
- Performs other tasks, projects and responsibilities as assigned
- Translates digital content, creative and video assets, as well as press materials into French and manages relationship with French contractor
- Tracks content against KPIs, identifying trends and best practices
- S’assurer de recourir à une voix distincte pour les réseaux sociaux canadiens anglais et français
- Monitors athletes’ social media presence, work with platforms to verify accounts
- Generates custom social media analytics reports using social media platforms native insights and analytics tools
- Travailler auprès des athlètes canadiens de l’UFC afin de les accompagner à bâtir leur présence en ligne, tant sur les réseaux de l’UFC qu’au niveau de leurs profils personnels
- Provide support to broadcast partners to promote tune-in to UFC events
- Maintains daily/weekly social media calendar and posting schedule to maximize impact of posts
- Provides regular remote coverage, and occasionally, on-site coverage of UFC events using social media tools and platforms including Grabyo, Socialbakers, and others
- Effectuer le suivi des ICP, identifier les tendances et meilleures pratiques
- Être en mesure de traduire le contenu numérique, le matériel infographique ainsi que le matériel de presse en français et être en mesure de gérer les communications avec nos contractants francophones
- Effectuer le suivi sur tous les réseaux et analyser le sentiment des fans à propos des combattants, des événements et de leur promotion, identifier les problèmes reliés aux achats sur UFC Fight Pass et assurer la gestion de la boîte de réception des comptes Facebook, Twitter et Instagram de l’UFC
- Drive subscriptions to UFC Fight Pass by leveraging the FP library, original programming, and third-party promotions
- Superviser la présence des athlètes sur les réseaux sociaux et travailler de concert avec les plateformes afin de faire vérifier les comptes
- Stimuler les abonnements à UFC Fight Pass en exploitant le contenu de sa vidéothèque, sa programmation originale et les promotions de tiers partis
- Tenir un calendrier quotidien/hebdomadaire et prévoir une programmation permettant de maximiser l’impact et la portée des messages publiés sur les réseaux sociaux
- Work with Canadian UFC athletes to build their online presence on both UFC’s and their own social media profiles
- Contributes to and executes Canadian social media strategy, in both English and French Canada
- Contribuer à l’élaboration et la mise en place d’une stratégie de réseautage social pour le Canada et la faire appliquer, en anglais et en français
- Create promotional social assets (still images and videos) for all UFC accounts
- Executes Community Management across all social platforms including tracking fan sentiment about fighters, promotions, and events; identifying any UFC Fight Pass and PPV purchasing issues; and managing the UFC Facebook, Twitter and Instagram Inbox
- Offrir du soutien aux diffuseurs et partenaires et les assister dans la promotion des événements UFC
- Creates distinct voices for both English- and French-Canadian social accounts
- Coordinate with wider UFC digital teams to maintain a Canadian-tailored content experience for fans
- Réaliser d’autres tâches, projets et responsabilités qui seront assignés
- Manages creative requests and asset delivery for UFC Canada social media and digital channels
- Créer des actifs promotionnels (images fixes et vidéos) qui seront utilisés par tous les comptes de l’UFC
- Works with multiple departments and stakeholders to create, copy-edit and post social media content for UFC Canada’s official pages on Facebook, Instagram, Twitter etc.
- Monitors the UFC Canada “universe” and interacts with athletes, celebrities and influencers with an “always on” approach
- Produire les requêtes de création de contenu et s’assurer de leur distribution aux réseaux sociaux d’UFC Canada ainsi qu’aux autres médias numériques
- Être capable de se coordonner avec les différentes équipes numériques UFC, tout en offrant une expérience personnalisée aux fans canadiens
- Superviser l’univers UFC Canada et interagir avec les athlètes, célébrités et influenceurs en ayant une approche ouverte
- Travailler de concert avec de multiples départements et autres intervenants afin de créer, copier, éditer, partager et publier du contenu sur les pages officielles Facebook, Instagram, Twitter etc. d’UFC Canada
- Générer des rapports d’analyse de réseautage social en utilisant les outils natifs des différentes plateformes, mais aussi divers outils d’analyses
- Produire généralement de la couverture à distance, mais aussi occasionnellement sur les lieux des événements UFC en utilisant des plateformes et outils de réseautage social populaires tels que Grabyo, Socialbakers, et plusieurs autres
- Respect de la confidentialité des informations
- Photography and videography experience
- Ability to work nights, weekends and holidays in accordance with UFC’s live event schedule
- Maîtrise Microsoft Excel pour créer, éditer et compiler des rapports d’analyse
- Détenir une expérience de travail dans les réseaux sociaux, dans le domaine du sport de préférence
- Must be fluent in English and French, both verbal and written; ability to translate from English to French and vice versa
- Positive attitude and an ability to handle an intense schedule, fast-paced environment, and off-hours requests
- Bachelor’s degree in a related field, or equivalent work experience
- Assiduité et motivation
- Capacité de pouvoir voyager à la fois au pays et à l’étranger
- Expérience en traduction un atout
- Capacité d’être indépendant et motivé dans un environnement multitâche dynamique
- Expérience en photographie et vidéographie
- Two years of experience working with social media; sports property preferred
- Prior experience in translation services is a strong asset
- Capacité de travailler de soir, le weekend et les jours fériés en concordance avec la programmation événementielle de l’UFC
- Ability to maintain confidential information
- Ability to work independently and thrive in a multi-task, fast-paced environment
- Attitude positive et capacité de savoir composer avec un horaire intense, un environnement au rythme exigeant et les requêtes en dehors des heures d’usage
- Baccalauréat dans un champ relié ou expérience de travail équivalente
- Passion pour le marketing et le réseautage social avec une forte connaissance des tendances et des meilleures pratiques
- Hardworking and self-motivated
- Doit être fluent en anglais et en français, verbal et écrit, et avoir la capacité de traduire du français à l’anglais et vice-versa
- Compétences avec la suite Adobe incluant Photoshop, Premiere, After Effects et Illustrator
- Passion for social media marketing, with strong understanding of trends and best practices
- Ability to travel domestically and internationally
- Adobe Photoshop, Adobe Premiere, After Effects, and Adobe Illustrator proficiency
- Excellent attention to detail
- Souci du détail
- Microsoft Excel for creating, editing, and maintaining analytics reports
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