Digital Marketing, Content & Social Media Coordinator

Tourism Fernie is looking for a creative, talented and passionate Digital Marketing, Content & Social Media Coordinator to plan and execute inspiring branded digital marketing campaigns primarily on Google & Meta, plan and execute all social media channel branded content and storytelling, coordinate website content and updates, and support a variety of other marketing and destination projects as part of the team.The successful candidate will be highly organized, a great communicator, have a professional presence, and is comfortable working independently and within a team. The coordinator will assist in the development the annual social media & digital marketing plan and budgets.Capturing, curating quality content including photos, short-form videos (reels/stories), copy writing is an essential part of the role. Reporting to the Marketing Manager, this position also works in the field with a variety of important stakeholders and partners in order to capture content professionally and help tell their story in a compelling way.Being a general, year-round outdoor enthusiast is essential to the role.

Terms:

• Position requires successful applicant to have a local presence, personal vehicle and local area residence.
• Season ski pass to Fernie Alpine Resort and a season Nordic ski pass with Fernie Nordic Society will be provided at the start of the 23/24 ski season to support content creation/acquisition efforts for Tourism Fernie, but also as an employment benefit.
• Start date: ~ May 15, 2023
• Base Hourly wage: $22-$24, based on experience and education.
• Health benefits after three-month probation is successfully completed.
• Position includes a cell phone allowance, laptop and shared office space.
• Year-round, 40 hours per week, will require some seasonal flexibility, weekends and evenings.

Job Responsibilities:

Content & Social Media: (~ 60%)

• Coordinate, plan, curate and post engaging content for all Tourism Fernie social media platforms and other relevant partner sites.
• Stay abreast of social media and content trends, ideas to help keep Tourism Fernie innovative and relevant under the guidance of the broader Strategic Plan.
• Review and update website content in a coordinated process with the team.
• Creating, editing and posting/distributing of written, video, and photo content.
• Attend local events, visit local businesses, experiences and more in order to produce social media content as per the social media/content calendar and update website content.
• Maintain unified brand voice across social media channels. Interact with users and respond to social media messages, inquiries, and comments.
• Develop a social media/content calendar with support and approval from the Marketing Manager.
• Review digital analytics and create monthly reports on key metrics.
• Assist in the development of an annual social media, content, website and digital marketing strategy.

Digital Marketing Campaigns: (~30%)

• Report and analyze ad data and cross-analyze with data in Google Analytics to provide key insights and recommendations on campaign performance.
• Conversion tracking, event and goal set up, audience creation & management.
• Track campaign progress, optimize and measure results to inform future campaign tactics.
• Plan, build, coordinate and execute effective and results-driven seasonal and experience-based paid ad campaigns primarily with Google & Meta Ads, including Google Ad Grants program.

Other: (~10%)

• Assist the Marketing Manager & the Executive Officer on other marketing and destination tasks and projects where needed.
• Coordinate the Digital Asset Management system.

Education:

• Preference in candidates with a bachelor’s degree in a relevant field of study.

·Preference in candidates with Google certifications such as Google Analytics Individual Qualification and Google Ads Certification.

• Preference in candidates with certifications from relevant platforms.
• Preference in candidates with photography and videography training.

Experience, Knowledge, Skills & Requirements:

• Proficiency with social media analytics and Google Analytics.
• Proven work related experience with building ad campaigns on Google & Meta.
• Proficiency with major social media platforms and Google’s digital advertising platforms.

·Proven work related experience in managing and posting quality content social media channels.

• Excellent communication skills, social listening skills and ability to engage the audience in a professional manner.
• Must have Canadian permanent residency or citizenship.
• Excellent time management skills with the ability to multitask, work in a team environment and is self-driven..
• Ability to ski/snowboard is a must.
• High level of comfort and professionalism communicating and working with local member businesses and organizations including resorts, accommodators and community groups to capture content.
• Experience with capturing quality short-form video (reels/stories) and photos, including editing tools and digital media formats.
• Proficiency with Microsoft Office programs, Adobe Photoshop & Acrobat and back-end website updating of content.
• Experience in quality copywriting and copy editing skills.
• Detail-oriented approach with ability to keep organized and work under pressure to meet deadlines.
• Preference in candidates with ski resort town work/life experience.