Chanel Crm Manager - Fragrance & Beauty

CHANEL CRM Manager – Fragrance & Beauty

Location: Toronto

Reports to: Head of Marketing

Contract: Full-time and permanent position

Your role @Chanel:

Lead all CRM for Fragrance & Beauty for the Canada market. Contribute to the CRM strategy, by growing client engagement through communication channels and apps. The successful candidate will do this through a combination of client insights, data analysis brand guidelines, always aligning to the CHANEL image.

What impact you can create at Chanel:

Bring a great energy, share your knowledge and skills with others, listen, inspire.

What you will bring to the role:

• Responsible for and the key contact of the internal app to our Beauty Advisors, ensuring application maintenance and a strong user experience;
• Responsible for database growth; developing data capture opportunities and growing owned client data. Understand data flows and be the business stakeholder to improve client data integrations;
• Create programme to share understanding of the benefits of data capture with the sales team through training, regular communications, and reports;
• Leverage local market trends via email communication to maintain relevancy and work closely with the regional team to deliver this;
• Exceptional organizational skills, able to set and meet deadlines with quality results;
• Manage the Canada F&B Email Marketing strategy and calendar, identifying growth opportunities as well as enhancing the client experience through effective personalisation and targeting;
• Bilingual: French & English.
• Support on VIC initiatives to enhance the relationship and discover opportunities to grow the VIC segment;
• Develop the app functionality roadmap to enable a better user experience, plus ensuring the app always provides a strong understanding of clients whilst improving the BA and client relationship;
• Develop automated trigger journeys based on client behaviours to drive engagement and retention;
• Lead on-going and new projects to increase client knowledge and engagement, whilst ensuring these projects are aligned with the strategic business direction;
• Work with Marketing to develop client gifting strategy and manage gift forecasting to ensure client needs are met;
• Ensure client data alignment across touchpoints to maintain highest data integrity;
• Previous experience delivering efficient & dynamic CRM program & experiences;
• Report on campaign performance, developing post-campaign analysis & client insights and regularly share successes and learnings;

You are energized by:

• Communications
• Growing client engagement and experience
• Reporting, analysing and forecasting

What you would gain from this experience:

• Gratification in offering a unique client experience
• Working in a great environment with a wonderful team

At Chanel, we are focused on creating an inclusive culture that nurtures personal growth, contributing to collective progress. We believe the uniqueness of each individual increases the diversity, complementarity and effectiveness of our teams. We strongly encourage your application, as we value the perspective, experience and potential you could bring to CHANEL.