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Senior Campaign Manager Jobs
Company | Ledger Bennett |
Address | Toronto, Ontario, Canada |
Employment type | FULL_TIME |
Salary | |
Category | Advertising Services |
Expires | 2023-07-23 |
Posted at | 11 months ago |
At Ledger Bennett, we strive to help our employees find passion and purpose.
As part of our network, Fluid Talent Solutions is a leading provider of exceptional marketing talent with a difference. Our stand-out business proposition is to “embed” talented agency individuals into our client’s business, developing meaningful relationships with key stakeholders to deliver on our client’s exciting marketing plans, all with the support of a fully-fledged global marketing agency.
We have adapted a flexible working style that is robust, admin-light with cloud-based systems that allow you to work from any suitable location with hours to suit you, and our clients.
We are looking for a Senior Campaign Manager responsible for strategy, execution, management, optimization and performance of global marketing campaigns across the organization. This role will bring together all marketing stakeholders to build and execute a comprehensive go to market strategy that engages our audience through all phases of the customer journey. In this role, you will collaborate cross-functionally with Product Marketing, Brand Marketing, Growth Marketing, Content Marketing, Strategy & Operations, Country Marketing and Data Science to provide a world-class customer experience to our audiences.
As our Senior Campaign Manager, you’ll be trusted to:
- Analyze large amounts of qualitative and quantitative data to identify key opportunities and areas for optimizations
- Understand, evaluate and collaborate with global markets to decipher campaign execution
- Monitor and report on campaign progress weekly/monthly/quarterly
- Plan, design and execute campaigns
- Work to have a deep understanding of audiences, product suite and how to drive net new audiences and increase engagement and adoption for our current audiences
- Vendor management to deliver quality campaigns to market in a timely manner
- Create campaigns with unique audience segmentation
- Collaborate cross-functionally to develop messaging and creative
- Rigorously test and continually optimize current campaigns and channels
Essential Skills:
- Bachelor's degree in Marketing, Advertising, Communications, or a related field
- Proven ability to drive customer demand, growth and engagement
- Strong analytical skills with a passion for testing and measuring results
- Excellent project management skills
- Self-motivated and comfortable working in an unstructured environment
- Extremely strong collaboration skills - with experience working across other Marketing teams (product marketing, content marketing, digital marketing) , Client Success, Sales, Product, and Data Science
- Experience building strategy and execution of email marketing campaigns
- Proven experience with audience segmentation
- 5+ years of campaign strategy experience with enterprise B2B audience at a high growth / high tech company
What you'll need:
- Be creative at problem solving
- Understanding of budgets and work closely to maximise spend
- Operational experience working in a large global organisation
- Think out of the box
- Client focused and seek delivery excellence
- Be adept at comunication across all channels
- Be project management focussed with a close eye on the detail
- Be a "People Person"
Our people are our strength so finding ways to value and reward them is important to us. Discover more about who we are: www.fluidtalentsolutions.com
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