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Digital Campaign Manager (Social)
Company | Procter & Gamble |
Address | North York, Ontario, Canada |
Employment type | FULL_TIME |
Salary | |
Category | Manufacturing |
Expires | 2023-08-04 |
Posted at | 10 months ago |
Job Location
- Present campaign recaps and insights to strategic planners and brand teams
- Work successfully across in-house team and key media and creative agency teams for full integration of media and communications plans
- Partner to develop digital media journeys, on-ramps, and audience strategies to deliver highly targeted, premium, and relevant media programs.
- Collaborate with the broader media team to build capability and/or make strategic shift recommendations within platforms
- Be responsible for social tactical plan creation as well as audience creation, campaign set up, execution, tagging/trafficking creative assets and reporting across social media channels
- Lead learning agendas across several brands, inclusive of measuring, optimizing, and disseminating findings to the broader organization
- Serve as subject matter expert across a range of Paid Social channels, managing the day-to-day and partnering with our creative and PR agency counterparts to execute strategies/programs that unlock growth.
- Work closely with Digital Media and Marketing Technology supplier teams to act as the tactical social media subject matter expert and ensure the technical capabilities needed to enable and optimize media plans are implemented
- Monitor campaign pacing and performance in line with Brand goals and objectives making ongoing campaign optimization recommendations and measuring impact of campaigns using quantitative and qualitative metrics
- Integration into our New Hire Network for connections with peers, support and mentorship from Day 1
- Our talent structure is designed to grow from within. We are a skills-based organization with a global reach that will enable you to have unique experiences to build and accelerate both the business and your career.
- Continuously providing formal and informal training opportunities + coaching & mentorship from your direct manager and others
- A comprehensive Corporate and Functional onboarding to accelerate your training and development
- Opportunity to join Citizenship Networks that support Diversity, Equality & Inclusion (e.g. Black, Indigenous, Asian, Francophone Affinity Groups and People with Disabilities), Gender Equality (e.g. LGBTQ+ & Women) and Sustainability.
- Robust Total Rewards Program including flexible benefits, competitive compensation, pension plan after 1 year of service, stock options, vacation allotment, and mobile phone support where applicable.
- Comprehensive Parental and Adoption Leave, with supplemental top-up pay benefit
- Domestic Relocation Benefits to support your home finding trip and moving of personal belongings (>60km from the work location where applicable)
- Access to P&G’s best in class flexible work arrangements, including our new hybrid work approach, the ability to temporarily work domestically or abroad, and much more (+ our Work-from-Home Equipment Allowance to support our hybrid approach)
- Access to employee wellness programs including Employee & Family Assistance Program, employee support system, and psychology benefits (e.g. Power of Minds Mental Health & Wellness Network, P&G Intramural Teams)
- Employee Education Plan and P&G Personal Development
- Access to our on-site massage therapy services as well as subsidized gym, fitness, and relaxation classes with virtual options
- Experience leveraging data to provide ongoing actionable insights into campaign performance
- 1+ years of experience executing holistic paid digital media campaigns in social media platforms
- Minimum of College Degree/Certificate; Bachelor’s Degree preferred.
- Strong analytics background: Able to triangulate between data, brand goals and opportunities to make recommendations and optimize plans.
- Understanding of analytics tools (e.g., Google Analytics)
- Proficient in Microsoft Office
- Deep expertise in paid social media to drive brand and ecommerce, experience with online to offline and app acquisition campaigns
- 2+ years of experience executing holistic paid digital media campaigns in social media platforms (Facebook Blueprint Certification a plus)
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