Ad Ops And Programmatic Analyst

Who are we?

NSUS Group Inc. (pronounced “Answers”) is at the forefront in the iGaming space. We operate the world’s largest virtual poker room GGPoker - World Guinness Record Holder for the largest-ever online prize pool, winner of the Best Poker Software, and home of World Champion Daniel Negreanu.

Purpose:

We are seeking a driven and tech-savvy Ads Ops and Programmatic Analyst to join our Global Marketing Team in Toronto to support our ad ops, display, media buying and programmatic operations. You will have an opportunity to collaborate and work with the very best in the iGaming industry.

You will be responsible for supporting the planning, coordinating, optimizing, and reporting on our programmatic campaigns supported via various platforms, such as Quantcast, DV360, and The TradeDesk for the bidding and delivery of in-house creatives alongside troubleshooting advanced issues with internal and external partners.

Duties and Responsibilities:

• Support end-to-end Display Advertising (Programmatic, Social, Paid etc.)
• Participate in campaign goal and hierarchy setting
• Responsible for account support on multiple platforms, in line with best practice
• Deliver against KPIs, managing account infrastructure and technical implementation
• Review tagging and campaign strategies for further campaign and audience optimisations
• Participate in campaign briefings to build audiences based on campaign strategies (e.g. reach, consideration, retargeting, prospecting, x/up-selling)
• Improve operational effectiveness, measured against ongoing process/capability auditing
• Harness/implement 1st, 2nd and 3rd party data sets, to deliver effective segmentation and outcomes
• Ensure the right creative format use across platforms, fulfilling media quality and personalisation goals.
• Support and manage testing plans and provide high quality analysis of campaigns
• Tracking and reporting on core goals and share best practices
• Implement optimised configuration and integrations on technology platforms

What you must have:

• 1+ year of Ad Ops or marketing experience within Programmatic + 1 other area (PPC, Social Media, CRM etc.)
• Positive attitude and willingness to learn in a fast-paced environment
• Familiarity with social media platforms and digital marketing tools
• Entrepreneurial, resourceful, and able to find alternative solutions

Nice to have:

• An interest in gaming and/or iGaming
• Bachelor’s Degree in Business Administration, with a focus in Marketing, Communications, or a related field
• Marketing-related certifications, skills, and experiences would be an asset
• Understanding of Operational Challenges for large advertisers

Benefits and Perks:

• Commute Perk: Parking pass or Presto Card
• Up to 50% bonus (discretionary and based on performance)
• Endless snacks, coffee, tea, and beverages
• Competitive salary and annual raise based on performance
• Comprehensive and extended benefits and Health Care Spending Account

We are an equal-opportunity employer and we are committed to building a diverse, inclusive, and welcoming workplace for all. NSUS is committed to providing a barrier-free work environment in concert with the Accessibility for Ontarians with Disabilities Act and the Ontario Human Rights Code. As such, NSUS will make accommodations available to applicants with disabilities upon request during the recruitment process.