Mediabrands - Addressable Media (Programmatic) (General Application)

Interested in joining Mediabrands? This job post is a general application for Addressable Media (Programmatic) opportunities at Mediabrands.

Addressable Media Specialists are responsible for campaign set up, optimization and reporting. Their goal is to improve the quality and performance of our campaigns.

Addressable Media Opportunities Range From

• Senior Associate, Addressable Strategy
• Jr. Associate, Addressable Activation
• Jr. Associate, Addressable Strategy
• Programmatic Coordinator
• Associate, Addressable Activation
• Supervisor, Programmatic Media
• Senior Associate, Addressable Activation
• Associate, Addressable Strategy
• Specialist, Programmatic Media

Key Responsibilities

• Generate DSP conversion and remarketing pixels. Implement applicable Brand Safety measures to a campaign (e.g. MOAT, IAS, OpenSlate, Nielsen DAR, etc.)
• Resolve errors in a timely manner (e.g. adjust naming conventions/flight dates to match the data in the DSP).
• Review and flag any potential challenges (e.g. low viewability placements, non-brand safe sites, etc.) or opportunities (e.g. high performing placements with low eCPMs) and create site lists based on reports.
• Ensure campaign set up checklist for is adhered to and provide final sign-off/approval of campaign set up QA.
• Ensure effective set up of campaigns and tactics in various Demand Side Platforms (DSPs) including Display & Video 360, The Trade Desk, Amazon, Verizon, etc.
• Address challenging questions about campaign performance.
• Generate campaign performance, delivery and site level reports from DSPs.
• Troubleshoot tagging issues for clients (e.g. tracking/conversion pixels, 3rd party verification, creative, etc.).
• Recommend testing alternative platforms or media partners for specific campaign KPIs.
• Build campaign dashboards within the reporting workspace and draw meaningful insights that correlate to industry benchmarks and brand KPIs.
• Run and optimize campaigns with various goals/KPIs and ability to recommend DSPs based on historical performance against each KPI (e.g. CTR, CPM, CPA, viewability, CPC, on Target %)
• Escalate issues to senior operations lead(s) in a timely manner.
• Ensure creative in display, video, mobile, rich media, etc., is uploaded and assigned.

Desired Skills & Experience

• For more senior opportunities, experience in programmatic, digital display, search, trafficking, ad operations or site analytics optimization.
• Knowledge of Datorama workspaces and formulas
• Experience optimizing campaigns (e.g. display campaigns, SEM, trafficking, etc.)
• Post-secondary education - University graduate and/or advertising/marketing College degree preferred.
• Strong learning agility, with a passion for continuous development.
• Demonstrated ability using Excel, with knowledge of pivot tables, basic formulas and visualizations.
• Passion for data, emerging media & technology.
• Ability to work collaboratively as well as independently.
• Ability to work well and multitask
• Fundamental knowledge of online media metrics and analysis.
• Proficient in Microsoft Office Suite (Word, Excel and PowerPoint).
• Familiarity with ad serving and campaign management tools (e.g. Google Campaign Manager, Google Analytics, Google Ads, etc.).
• Basic understanding of tagging for analytics.
• Ability to work well under pressure and multi-task in a fast-paced environment.
• Proactive approach to problem solving, assisting the team, self-development, etc.
• Fundamental knowledge of online media metrics and analysis.
• Excellent communication skills (both written and verbal).
• Ability to develop and foster relationships with media partners.
• Highly developed organizational skills with a strong attention to detail and accuracy.

What do we prioritize at Mediabrands & Kinesso Canada? Putting People First.

🌱 Investing in Your Career Growth: 42% of staff across Canada were promoted last year. With a network of agencies in Canada and over 130 offices worldwide, we support your professional goals locally and globally. #likeaboss

😎 Promoting Flexible Working: A hybrid workweek that works for you! Prefer to work from another country? We have the opportunity to work from anywhere in the world for 6 weeks each year. #youdoyou

❤️ Prioritizing Your Wellbeing: We start with a minimum of 37 paid days off including vacation and monthly wellness days. We also have 4-day long weekends year-round, meeting-free Friday afternoons, half-day summer Fridays, competitive benefits, RRSP matching, and more. Mental health training is provided for everyone and we have certified Mental Health First Aiders on staff to offer support. #selfcarematters

🙏 Building a Community Where Everyone Belongs: Leading the industry in our efforts to increase representation, celebrate uniqueness, and build community, we always look for new ways to foster a sense of belonging through our culture, our partnerships and our work. #youbelong

🎨 Embracing Challenging Projects: We offer opportunities to be involved with memorable, collaborative and engaging media campaigns for internationally recognized brands. Our work is reflective of the passion, agility, curiosity and drive of individuals across Mediabrands and Kinesso. #winningtogether

Employment Transparency

IPG Mediabrands is an equal opportunity employer. We welcome and encourage applications from all interested parties, regardless of their preferred official language. Accommodations are available, upon request, for individuals with disabilities or medical needs at any stage of the recruitment process. We thank all applicants for their interest in IPG Mediabrands. However, only those candidates selected for an interview will be contacted.

About Us

IPG Mediabrands is the global media arm of Interpublic Group (NYSE: IPG). Today, the network manages $39 billion in marketing investment on behalf of its clients, employing over 10,000 marketing communication specialists in more than 130 countries.

A proven entity in helping clients maximize business results through integrated, intelligence-driven marketing strategies, IPG Mediabrands is committed to driving automated buying, pay-for-performance and digital innovation solutions through its network of media agencies which in Canada includes UM, Initiative and Media Experts. Its roster of specialty service agencies including MAGNA, Cadreon, Reprise Digital, Orion and Kinesso, offer technologies and industry moving partnerships that are recognized for delivering unprecedented bottom line results for clients.